Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Switch off those with poor conversion rates. Thanks to that, we can see the total amount of leads, track their conversions from stage to stage and monitor customer acquisition costs. Adopt an omni-channel perspective to conversions across touchpoints.

Marketing 107

Marketing Communications Pharmaceuticals Conversion 107

Single Grain

SEPTEMBER 22, 2023

By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. It’s a simplified but effective way to guide potential customers from initial awareness to conversion.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

AUGUST 15, 2019

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. In general, there are two major ways that advertisers reach the wrong people. Dive Deeper: How Remarketing Can Help Increase Conversions. Neighborhood.

Banner 102

Banner SEO Pharmaceuticals Audience 102

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Single Grain

AUGUST 27, 2020

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digiday

JUNE 13, 2022

Not every single conversation that we’ll have with brands will result in a commercial opportunity. the clients that have registered interest in exploring metaverse activations or some other Web3 expression are in more highly-regulated areas: financial services and pharmaceuticals. I’d rather just take a longer-term view.

Agency 69

Agency Media Pharmaceuticals Education 69

Lemonads

APRIL 3, 2020

But you’ll also lose web traffic and conversions, so you have to take steps to mitigate this problem as well. Adapting to Traffic Fluctuations Cause By the Coronavirus At lemonads, we collaborate with affiliates, publishers, and advertisers from all over the world. Losing money is almost certain. Why is this occurring?

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Digiday

MARCH 1, 2023

advertisers. Adding up advertising Despite about half The Guardian’s 87 million global monthly uniques coming from North America in 2022, only 15% of the company’s total revenue is earned from its North American business, according to Steve Sachs, managing director of Guardian U.S. To improve brand awareness in the U.S.,

Media 69

Media Audience Pharmaceuticals Agency 69

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks.

Agency 73

Agency Media Finance Demand Side Platform 73

Digital Turbine

JULY 28, 2022

With the “Turn to Learn” campaign, J&J amplified conversations surrounding ingredients and was able to emphasize its own product’s promise of 100% gentle and safe – free of parabens, sulphates, and other harmful ingredients. It operates through the following segments: Consumer, Pharmaceutical, and Medical Devices.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” So, needless to say, that goes into our advertising budgets.

Agency 69

Agency Media Retail Entertainment 69

VideoWeek

APRIL 21, 2023

Google to Use Generative AI for Ad Campaign Creation Google is planning to introduce generative AI into its advertising business over the coming months, the FT reported on Thursday. Advertisers will supply creative assets (imagery, video and text), then AI will “remix” the material to generate ads based on intended audience and sales targets.

Agency 52

Agency Media Audience Cookies 52

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. Programmatic advertising is a game-changer in the advertising industry. Where does AI fit into programmatic advertising?

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Deregulation, lower interest rates, and even the prospect of inflation are all expected to benefit US advertising.

Advertising 52

Advertising Retail Pharmaceuticals Media 52