Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The next way to measure the ROI on personalized experience is by looking at the performance of content and its contribution as part of a specific experience and across the entire buyer’s journey. The optimal order of communications to create a conversion.

ROI 133

ROI Audience MarTech Communications 133

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Improved return on ad spend (ROAS) on an advertising-specific campaign. Faster conversion rates.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

SEPTEMBER 19, 2024

It’s important to remember that chatbots have token limits , which is effectively how much the chatbot can remember about your given conversation. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

Conversion Rate 131

Conversion Rate Click Through Rate Conversion CPM 131

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency.

Advertising 52

Advertising Click Through Rate ROI Conversion Rate 52

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 123

ROI MarTech Marketing Agency 123

Martech

MARCH 18, 2022

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. The textbook definition of marketing was a conversation between a market and its consumer. Yet how many executives think of marketing as a conversation?” Brenner asked. Brenner said. “A

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions.

Marketing 116

Marketing Finance ROI Ad Targeting 116

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. Marketing is not advertising. Marketing is the same. Let me explain.

Conversion 128

Conversion Marketing Audience SEO 128

MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025. By 2025, U.S.

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication.

MarTech 119

MarTech Communications SEO Conversion 119

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. ” Swift action is critical to capture their attention and drive conversions.

Retail 105

Retail Food Cookies Banner 105

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech

JULY 15, 2024

Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

ROI 111

ROI MarTech Conversion Rate Marketing 111

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Ad Monsters

JUNE 19, 2024

Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. In fact, with Accelerate, advertisers are seeing a 52% lower cost per action than with classic campaigns.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Webinar highlights: Signal fragmentation: Understand its impact on Meta advertising performance.

Conversion 108

Conversion ROI Ad Targeting MarTech 108

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

FEBRUARY 20, 2025

Through discovery calls and sales interactions, teams determine whether a lead is truly ready to enter the pipeline, ensuring that only high-value prospects move closer to conversion. In demand generation, ROI helps businesses determine which strategies deliver the highest return and justify future budget allocations.

CPL 71

CPL CPA ROI Conversion 71

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Advertising 139

Advertising Marketing ROI Conversion 139

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS).

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Fuel Lines

AUGUST 4, 2016

Audio of John’s session: Here’s a copy of John’s presentation deck that you can use to follow along with the audio presentation: More About John McDougall John McDougall is the founder and CEO of McDougall Interactive , an award-winning agency specializing in SEO and digital marketing for the financial services industry and for law firms.

Agency 257

Agency SEO Marketing Electronics 257

Digiday

SEPTEMBER 23, 2024

Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI. But the reality is much more complex, and as brands face budget constraints, addressability changes and shifts in consumer behavior, the channels they rely on and how they distribute their advertising continue to evolve.

Conversion 80

Conversion Advertising Marketing ROI 80

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

NOVEMBER 9, 2022

Unlike other things, such as paid advertising or sales reps, causation can be difficult to prove. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Quantifying data ROI using decision playbooks.

ROI 97

ROI A/B Testing Retail MarTech 97

AdvertiseMint

JANUARY 12, 2025

In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. These tools help track ROI and create valuable first-party data for future marketing efforts. They created a mobile-optimized landing page accessible through QR codes sent to locals through direct mailers.

Marketing 108

Marketing Finance ROI Media 108

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Ad Monsters

MAY 15, 2024

How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall? We’ll track and evaluate their impact on our overall business objectives by monitoring KPIs such as return on investment (ROI), customer acquisition costs, and client retention rates.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226