Advertising Cookies Pharmaceuticals 
Basis
JANUARY 11, 2024
Pharmaceutical marketers today have their work cut out for them. On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance.
Digiday
MAY 2, 2024
Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.
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Basis
JANUARY 24, 2024
From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays.
Basis
DECEMBER 1, 2023
Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.
Martech Series
OCTOBER 13, 2022
that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).
Digiday
MAY 29, 2022
We talk about QSR for obvious reasons, but we also have the ‘do it yourself’ Home Depot shopper, and people and that are much more focused on sustainability” as well health-conscious consumers who are looking to avoid mainstream pharmaceutical products, he said. And maybe they shouldn’t be seen just as “cannabis consumers.”. Speed reading.
Ad Monsters
JANUARY 28, 2024
Last year, for Data Privacy Day, fellow privacy lawyer Farah Zaman, pondered whether the recent focus on data privacy in advertising would continue. With cookie deprecation finally here, how could it not be? Well, another year around the sun, and data privacy is still a hot topic in ad tech.
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