Ad Monsters

JULY 25, 2024

Google’s latest announcement on third-party cookies shifts the focus to user choice, introducing an experience similar to Apple’s App Tracking Transparency. As advertisers brace for this accelerated change, strategies to adapt in a post-cookie world become paramount.

Cookies 105

Cookies Retargeting Advertising Audience 105

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 111

Retail Media Retargeting Audience 111

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial? Why, you ask?

Retargeting 96

Retargeting Cookies Brand Awareness Conversion 96

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. What could go wrong?

Cookies 121

Cookies Marketing Retargeting CPC 121

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? But that doesn’t mean that advertisers should (or do) give up on them! marketers can re-engage them through retargeting advertising.

Retargeting 93

Retargeting Brand Awareness Audience Conversion 93

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech Series

JANUARY 29, 2023

Identity AI was developed as third-party cookies and mobile device IDs became increasingly less effective tools for tracking and targeting. Retargeting for Meta is a cookieless, identity-based activation for auto dealers and agencies that can be added seamlessly to any existing retargeting campaign on Meta.

Retargeting 87

Retargeting Advertising Cookies MarTech 87

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 119

Advertising Shipping Retargeting MarTech 119

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. for digital media technology company Adlook.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Basis

MARCH 20, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. To leverage behavioral targeting, advertisers must have access to first-, second-, or third-party behavioral data. from your own website.

Advertising 89

Advertising Cookies Retargeting Audience 89

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

Retargeting 52

Retargeting Ad network Retail Cookies 52

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. One of those challenges: signal loss. Signal loss isn’t new to marketers.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. The so-called “cookie apocalypse” does not only impact third-party cookies.

First-Party Cookies 111

First-Party Cookies Cookies Retargeting A/B Testing 111

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 95

Advertising Cookies CPM Retargeting 95

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. Read on for everything you need to know.

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

Retail 88

Retail Advertising Cookies Marketing 88

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Learn more about B2B Programmatic Advertising How Does B2B Remarketing Work? B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. Third-party cookies are created by domains other than the one a user is visiting.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

AdPulp

OCTOBER 23, 2021

TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp. The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp.

GDPR 67

GDPR Retargeting Advertising Cookies 67

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Digiday

JUNE 6, 2022

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. That includes contextual targeting proposal Topics and retargeting tool FLEDGE.

Cookies 69

Cookies Retargeting Entertainment Conversion 69

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 75

Advertising Marketing Cookies Retargeting 75

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

VideoWeek

JULY 23, 2024

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry.

Cookies 52

Cookies Marketing Retargeting Audience 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. First-party reach based on advertisers existing first-party, CRM data.

Cookies 59

Cookies Media Machine Learning GDPR 59

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? At this point, many advertisers might be thinking, “Cool!

Retail 98

Retail Media Advertising Retargeting 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago.

Audience 83

Audience Cookies GDPR Retargeting 83