illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. First-party reach based on advertisers existing first-party, CRM data.

Cookies 59

Cookies Media Machine Learning GDPR 59

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. One of those challenges: signal loss. Signal loss isn’t new to marketers.

Advertising 88

Advertising Cookies Brand Lift Machine Learning 88

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. Table of Contents What Are Third-Party Cookies?

Cookies 74

Cookies First-Party Cookies GDPR Retargeting 74

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 79

Advertising Cookies CPM Retargeting 79

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

Retail 72

Retail Advertising Cookies Marketing 72

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 61

Advertising Marketing Cookies Retargeting 61

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 83

Brand Lift Advertising Cookies Impressions 83

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. Read on for everything you need to know.

Conversion 69

Conversion Advertising Cookies Demand Side Platform 69

Basis

MARCH 20, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. To leverage behavioral targeting, advertisers must have access to first-, second-, or third-party behavioral data. from your own website.

Advertising 70

Advertising Cookies Retargeting Audience 70

InMobi

AUGUST 9, 2017

Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Updated June 28, 2019. Absolutely!

Retargeting 52

Retargeting Ad network Retail Cookies 52

AdPulp

OCTOBER 23, 2021

TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp. The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp.

GDPR 65

GDPR Retargeting Advertising Cookies 65

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm.

Education 52

Education Advertising Marketing Cookies 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site. How that data is collected.

Cookies 97

Cookies Marketing Advertising GDPR 97

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier?

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Digiday

JUNE 6, 2022

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. That includes contextual targeting proposal Topics and retargeting tool FLEDGE.

Cookies 67

Cookies Retargeting Entertainment Conversion 67

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. Read on for everything you need to know.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago.

Audience 80

Audience Cookies GDPR Retargeting 80

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 113

Retail Media Retargeting Audience 113

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 122

Advertising Shipping Retargeting MarTech 122

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 67

Cookies Conversion Ad Tech Retail 67

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Ad Monsters

AUGUST 8, 2024

Why Is Mobile Marketing Shifting to Privacy-First Advertising? The advertising world is moving towards a privacy-centric future and marketers must adapt. We want to ensure everything is ready for mobile marketers to run privacy-compliant advertising campaigns on Android without experiencing a drastic decline in performance.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

VideoWeek

JANUARY 10, 2023

Such an ID could be used to recognise the same individual across different websites and apps, enabling things like frequency capping, retargeting, and site/app optimisation. The idea of using telco data in digital advertising is by no means a new one. Another bite at the Apple. The timing of the venture is no coincidence.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Ad Monsters

JULY 25, 2024

Google’s latest announcement on third-party cookies shifts the focus to user choice, introducing an experience similar to Apple’s App Tracking Transparency. As advertisers brace for this accelerated change, strategies to adapt in a post-cookie world become paramount.

Cookies 104

Cookies Retargeting Advertising Audience 104

Basis

FEBRUARY 2, 2023

And how can advertisers in the sector adapt? Breakup of Google’s Ad Business Would Reshape $500 Billion Sector [:05] What would a government breakup of Google’s advertising business do to the $500 billion online ad market? Stay tuned for which measurement currencies will gain traction in the year to come.

Retargeting 52

Retargeting Cookies Marketing Advertising 52

Ad Monsters

DECEMBER 8, 2023

The deprecation of third-party cookies has been one of the most talked about topics within digital advertising for the past few years. However, the reality is that cookieless environments are already here, providing challenges for advertisers. But what tools are out there to help advertisers deliver?

Cookies 52

Cookies Retargeting Audience Advertising 52

Basis

OCTOBER 14, 2022

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. Bid multipliers, which provides increased granularity by allowing advertisers to bid on ad placements, creative sizes, or exchanges at different rates depending on performance goals.

Retargeting 68

Retargeting Cookies Pop-Up Conversion 68

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 84

Machine Learning Cookies Retargeting Audience 84

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. Third-party cookies are created by domains other than the one a user is visiting.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

YieldBird

SEPTEMBER 29, 2023

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. It was a move that sent ripples through the online advertising universe, driven by Google’s mission to fortify user privacy and security amid a tightening regulatory landscape. What actually will we be facing?

Cookies 52

Cookies Audience Retargeting Advertising 52