Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

illumin

NOVEMBER 14, 2024

Measurement is critical to all advertising – retail media is no exception. The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. One of the keys to getting the most out of it (like any form of advertising) is measurement.

Retail 52

Retail Media Viewability Impressions 52

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 90

Click Through Rate Advertising Viewability Cookies 90

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. However, measuring mobile viewability is still extremely limited. In fact, VAST ads load within 0.06

Viewability 52

Viewability Cookies Impressions Ad network 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. What Is a vCPM?

Viewability 52

Viewability CPM Impressions Fill rate 52

YieldBird

JANUARY 22, 2025

Its still a lot of challenge to conceptualize the ad experience and try to figure out if advertisers are going to buy it programmatically – if not, try to sell them directly. Google retreated from planned extinction of third-party cookies. Also, I mentioned quality, which is important in advertising.

Advertising 52

Advertising Banner Education Cookies 52

Media Math

MARCH 22, 2022

There’s a lot of cat and mouse playing out in programmatic advertising. You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. Find your identity.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95

AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

Cookies 138

Cookies Advertising CPM Viewability 138

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. To kick things off, let’s do a quick overview of the CTV advertising landscape today. To kick things off, let’s do a quick overview of the CTV advertising landscape today. Reaching the Right Audience.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MAY 17, 2022

Today, Integral Ad Science (IAS) introduced its Control Panel for contextual advertising partners. Advertisers will be able to plan, activate and optimize media placements using the IAS Signal platform, which draws on contextual, rather than identity-based, data. What it does. Why we care.

Viewability 98

Viewability ROI Cookies MarTech 98

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. However, a challenge to this approach is advertisers trusting the information enriching a publisher’s bid request.

Cookies 78

Cookies Viewability Impressions Ad Inventory 78

Basis

NOVEMBER 5, 2024

And with the recent attention the channel has received from consumers and advertisers alike, ensuring brand safety and preventing ad fraud on CTV adds an additional layer of difficulty for teams. With a proactive approach to planning, targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape.

Advertising 96

Advertising Audience A/B Testing Viewability 96

Digiday

APRIL 6, 2023

The costs of traditional advertising channels like linear TV are rising, while the price of a sponsorship splash with a league or team leaves many brands frozen out. Still, for advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. For many brands, the answer is connected TV.

Advertising 72

Advertising Cookies Viewability Audience 72

VideoWeek

AUGUST 25, 2022

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. After all, attention-based targeting makes no use of third-party cookies or personal data, making it a valuable tool in a post-cookie landscape. ” This is echoed Dr.

Video Ads 124

Video Ads Cookies Viewability Banner 124

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Cookie deprecation, now underway in 2024, further complicates this.

Impressions 116

Impressions Viewability Machine Learning Conversion Rate 116

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover. Yes, please!) If your allowlist is too limited (i.e.,

Advertising 96

Advertising A/B Testing Audience Viewability 96

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Ad Monsters

JANUARY 29, 2024

With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards. The FTC mandates that advertisers monitor data flows to third parties transmitted through web beacons, pixels, or other tracking technologies.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

AdExchanger

MARCH 7, 2024

For years, publishers and advertisers have been urged to test, test, test cookieless solutions. When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […] The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger.

Viewability 96

Viewability Advertising Cookies 96

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy.

Audience 103

Audience Cookies Machine Learning Viewability 103

Martech

SEPTEMBER 20, 2023

The solution will not track the behavior of individuals but rather accounts, based primarily on IP addresses (cookies are not in play here). The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments. ” But B2B requirements are different.

Cookies 111

Cookies Viewability Audience Marketing 111

Basis

DECEMBER 6, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Thanks to consumer demand for both privacy in advertising and relevant and personalized ad messaging, contextual targeting is having a moment.

Cookies 86

Cookies CPC CPM Viewability 86

InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Digiday

DECEMBER 8, 2022

Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels. After all, if an ad isn’t meeting basic viewability standards, it will most likely not achieve high ROI.

Viewability 68

Viewability Cookies Audience ROI 68

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. Another advertising solution that publishers are adopting is a server to server header bidding auction. This blog post is going to explain how server-side header bidding works and its primary benefits.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Monsters

JUNE 18, 2024

Thompson shares candid insights on the list’s implications for publishers, advertisers, and the future of digital advertising. The Trade Desk’s recent release of its Top 100 List has sent ripples through the digital advertising ecosystem, sparking more drama than the latest season of your favorite reality show.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. So, what’s this Reddit thing all about, anyway? Unfamiliar with Reddit?

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

AdExchanger

FEBRUARY 3, 2025

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industrys sharpest minds are claiming that we are entering the Outcomes Era.

Advertising 99

Advertising Viewability Cookies Audience 99

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? It’s important because, even though Google has kicked the can down the road, it takes so much time for publishers and for advertisers to build up contextual signals that can be used as a currency. We’ve seen the term ‘contextual 2.0’

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. To accommodate higher demand in their advertising businesses, hiring more pre- and post-sales roles has become a necessity. Time crunch.

Media 69

Media Advertising Cookies Impressions 69

VideoWeek

NOVEMBER 15, 2024

Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers. “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95