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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) and the U.S.

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Advertisers: How To Choose Your CPA Network

Lemonads

But how does it work when you are an advertiser? Above all, how do you choose the CPA network(s) to work with? Here is an article that can help you to make the good choice of CPA network and therefore, to optimize your digital presence as much as possible. How do you become an advertiser?

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Why using a CPA network is more efficient than direct affiliates

Lemonads

The most common thinking is to work directly with an advertiser, especially because it will help you generate more advantageous commissions. But let’s keep it real : the best and most efficient way to find new offers and get started is to join a CPA Network. We talked about how to choose your CPA Network when you are a publisher.

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Reclamere Inc. Announces Their SOC 2 Type 1 Attestation

Martech Series

A CPA audited and approved the organization for the SOC 2, Type 1 attestation. SOC 2 applies to non-finance service organizations that provide intangible goods and services. Marketing Technology News: Advertising through Economic Uncertainty The post Reclamere Inc.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. The finance and insurance industries pay about $3.77 The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating.

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ROLLER Celebrates Gaining Great Place to Work Certification

Martech Series

Marketing Technology News: Azerion’s Digital Advertising Formats Drive Up to 20X More Attention Than Standard Formats, According to Independent Survey. And they invest greatly in our professional development, which is why it was possible for me to pursue my CPA while working full-time at ROLLER.

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The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Ad Beat

All of those brands spend big money on advertising in a bid to increase their market share. Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. It’s all pretty generic.