AdPushup

JANUARY 9, 2023

In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through your AdSense account, checking your earnings and noticed a difference in your RPM and CPM rates. The numbers didn’t match.

CPM 96

CPM Advertising 96

AdExchanger

NOVEMBER 19, 2024

Digital advertising has long promised precision and efficiency. Advertisers Care About Quality Again appeared first on AdExchanger. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers.

Advertising 111

Advertising Audience Media CPM 111

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Advertisers can then run these queries within AMC to create new audiences and activate them across Amazon DSP and ads console. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

MarTech 110

MarTech CPM Banner Retail 110

AdExchanger

MARCH 20, 2025

Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: e(gg)CPM appeared first on AdExchanger.

CPM 64

CPM Advertising 64

Oko

DECEMBER 20, 2022

The holiday season ends with advertisers pausing their holiday campaigns. Many niches experience lower CPMs. The post January CPM Slump: What’s The Reason And How to Minimize the Impact appeared first on OKO Digital. The effects of which are immediately noticeable in publishers’ earnings.

CPM 98

CPM Advertising 98

Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]

CPM 98

CPM Media Advertising Marketing 98

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.

CPM 76

CPM Media Advertising Machine Learning 76

VideoWeek

OCTOBER 2, 2023

France, like other European markets, is making steady progress towards providing advertisers with tools for effective cross media measurement says Philippe Boscher, head of digital, data, research, addressable TV & innovation at TF1 Publicité. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.

CPM 81

CPM Media Advertising Marketing 81

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. Advertisers saw a record number of publisher product announcements this year. Advertisers like Toyota are seeing positive results.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This uncertainty is resulting in fluctuating CPMs and increased costs to subscription customers. Punchline: the answer is both.)

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Exchange Wire

JUNE 28, 2022

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [.].

CPM 73

CPM Cookies Advertising 73

AdPushup

SEPTEMBER 24, 2024

A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their ad inventory. To clear the air, eCPM is a publisher metric, while CPM is an advertiser metric. But what is eCPM vs CPM?

CPM 52

CPM Ad Inventory Advertising Ad Ops 52

Martech

SEPTEMBER 19, 2024

The CPM Calculator helps you maximize your ad budgets by estimating impressions, clicks and cost per click based on budget, channel and click-through rate (CTR). By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Email: Business email address Sign me up!

Conversion Rate 130

Conversion Rate Click Through Rate Conversion CPM 130

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM.

Advertising 98

Advertising CPM MarTech Agency 98

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 112

Advertising CPM Ad network Non-Profit 112

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 42

CPM Media Audience Advertising 42

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. Case 1: When an advertiser puts ads on your website through Google Ads Google ads will take its 15% cut on average. What is CPM? CPM is widely used in the current adtech ecosystem.

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. Case 1: When an advertiser puts ads on your website through Google Ads Google ads will take its 15% cut on average. What is CPM? CPM is widely used in the current adtech ecosystem.

CPM 52

CPM CPC Impressions Header Bidding 52

MNTN

JANUARY 13, 2025

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. However, we can tell you what factors go into the cost as well as teach you about more cost-effective and higher-performing options for television advertising. What Is Cable TV Advertising?

Advertising 52

Advertising Audience CPM Food 52

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

Advertising 108

Advertising Video Ads CPM Viewability 108

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM.

eCommerce 131

eCommerce Click Through Rate CPM Advertising 131

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Basis

SEPTEMBER 9, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. This variety allows advertisers to test hypotheses around their target audiences, creative formats, and messaging.

Advertising 87

Advertising CPM Audience Conversion 87

Mediavine

JUNE 17, 2024

According to The Current , a publication owned and operated by The Trade Desk (one of Mediavine’s largest advertising partners), political ad spend is projected to reach $12.3 billion this year, with nearly $4 billion going to digital advertising. That’s up 156% compared to the last election. How are political ads targeted?”

Advertising 97

Advertising CPM Cookies Impressions 97

Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. Brand Recommendations analyze an advertiser’s Google Ads history, campaign settings and industry trends to optimize brand campaign performance and effectiveness. Are you getting the most from your stack?

CPM 117

CPM Marketing Education MarTech 117

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 97

Advertising Video Ads Click Through Rate CPM 97

AdExchanger

APRIL 7, 2024

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM.

eCommerce 97

eCommerce Click Through Rate CPM Advertising 97

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 110

Retail CPM Media Advertising 110

Basis

FEBRUARY 17, 2023

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. a conversion).

CPC 95

CPC Advertising Click Through Rate Demand Side Platform 95

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 75

Advertising CPM Mobile Ads CPC 75