Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The Billion Dollar Ad Server Error Adomik, a data analytics company, identified that these high CPM bids caused tens of millions, possibly up to $100 million, in erroneous advertising bidding.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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Advertising Video Ads Banner Display Advertising 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 92

Advertising Cookies CPM Retargeting 92

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 81

CPM Impressions Ad Exchange Demand Side Platform 81

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. But first, let’s start with the basics and learn more about what programmatic advertising is and how it works.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Programmatic mobile advertising allows for achieving better results while significantly reducing human intervention. What is Mobile Programmatic Advertising? Marketers only need to set up the campaign; the platform does the rest.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 123

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

SEPTEMBER 3, 2019

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. in order to drive someone to make a purchase at a physical location.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. Which Platforms Does Real-Time Bidding Involve? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Lets dig a little deeper into what programmatic video advertising is, how it works, and why every publisher should at least consider it.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.

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Ad Exchange Advertising Ad Server Retargeting 52

VideoWeek

AUGUST 28, 2024

The launch of ads on Netflix in November 2022 was met with much fanfare, along with frustration from the buy-side at the high CPMs for advertising on the streaming service. For buyers who cannot meet that minimum spend, the CPM is more in the region of £45-50. “The ad-supported base only represents 9.5

CPM 69

CPM Demand Side Platform Audience Media 69

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. Here’s how to pick the right display advertising partner for your publishing business. Here’s how to pick the right display advertising partner for your publishing business. Clickadu Start Your Display Advertising Journey With Brid.TV

Ad network 52

Ad network CPC CPM CPA 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Ad Ops Hero

JANUARY 25, 2021

There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform that publishers’ use. However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. Here are our picks for the top ad networks of 2021.

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Ad network CPC Affiliates CPA 52

Kevel

MARCH 28, 2022

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. Cost-per-mile (CPM). Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. Video header bidding, then, is a type of header bidding used for video advertisements. The bids are then forwarded back to the header bidding wrapper.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. OK, but why should you invest in OTT advertising in the first place? What Is OTT Advertising. How OTT Advertising Works.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Digiday

MARCH 6, 2023

In this instance, observers thought the Trade Desk was coming after those companies that already help publishers sell impressions to advertisers. That “clean, unadulterated” connection he mentioned refers to the fact that OpenPath is a way for advertisers to buy impressions sans fewer ad tech middlemen. Eventually, it could.

Ad Tech 69

Ad Tech Impressions Shipping Demand Side Platform 69

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Bidding options (CPM, CPC, CPI, CPA, etc.). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). This results in higher CPM costs. How do you choose between them?

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A/B Testing Non-Profit Marketing CPM 52

Basis

JUNE 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Single Grain

AUGUST 13, 2019

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Get A Free Consultation. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? These platforms use automated technology to facilitate the buying and selling process. The advertiser pays the ad exchange.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

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Affiliates Machine Learning Demand Side Platform Impressions 52