Digital Turbine

AUGUST 31, 2022

While mobile app users are tightening their belts,advertisers are pushing even harder to get those users to selectively spend with them. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027.

Fill rate 98

Fill rate CPM Audience Advertising 98

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

NOVEMBER 10, 2022

Step 6: Check the CPM floors across all ad networks. A high CPM floor could restrict the ability of the lower-paying advertisers to bid for your inventory. Step 7: If the ad unit that gets the most unfilled impressions is a 1×1, which you built for non-100% fill ad networks (e.g. Too high CPM floors. In closing.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. While the timing and volume are inexact, there are two recurring trends which nearly always result in an uptick in advertising spend: Increased activity, generally around major holidays, on the consumer side.

Fill rate 115

Fill rate CPM Advertising Retail 115

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

AUGUST 10, 2022

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. Additionally, it could also include a service that enables publishers to find and display ads on their sites from ad networks, direct advertisers, and other sources. What can ad mediation do?

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Ad Monsters

JULY 30, 2024

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. While a significant portion of that budget will go to linear TV, digital advertising remains a critical battleground.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. You can also track the performance of these ads and optimize them to get the highest CPMs. But how do you choose an OTT advertising platform? Table of Contents.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Brid.tv

DECEMBER 21, 2022

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. All that’s left to do now is find a mobile advertising partner that can make it all happen.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. Here’s how to pick the right display advertising partner for your publishing business. Here’s how to pick the right display advertising partner for your publishing business. Clickadu Start Your Display Advertising Journey With Brid.TV

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

AUGUST 15, 2018

Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic. Now I want to make money from that so I integrate advertising.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Cyclical trends of the advertising industry. Advertisers realize all of this and do their best to make sure their products end up on your dining room table or that their articles of clothing round out your perfect outfit.

Cookies 84

Cookies Fill rate CPM Advertising 84

Monetize More

MAY 27, 2022

This advertising network is quite popular among newbie publishers & their minimum traffic requirements are zero. If your blog’s getting a decent amount of traffic from tier–1 countries then partnering with this advertising network will be the best decision you make. PopAds is the number 1 CPM ad network for low-traffic websites.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. Video ads tend to get higher CPM and CTR than static ads.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically. Consider that your reintroduction to ad revenue by the seasons.

Fill rate 52

Fill rate CPM Advertising Audience 52

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. 100% fill rate guarantee for publishers’ mobile inventory.

Ad network 52

Ad network Banner Fill rate CPM 52

Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. To be said specifically, you can attract premium advertisers.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising. To be said specifically, you can attract premium advertisers.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Brid.tv

DECEMBER 14, 2022

Mobile Game Monetization Models — How to Monetize Your Mobile Game In-App Advertising In-App Purchases Subscriptions Hybrid Model Monetize Your Game With Brid.TV However, the three most popular ones include in-app advertising, in-app purchases, and subscriptions. In-App Advertising. Let’s jump right into it. Table of Contents.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers. For instance, U.S.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. But first, let’s start with the basics and learn more about what programmatic advertising is and how it works.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? If there was ever a right time for publishers to join the CTV advertising market, it is now. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising? How Does CTV Advertising Work?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Brid.tv

FEBRUARY 29, 2024

Digital advertising is a goldmine for website publishers. Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

JANUARY 10, 2023

Annual trends in advertiser spending are usually similar. Ad spending peaks from mid-October through just after Christmas when advertisers allocate a large portion of their yearly budgets to attract holiday shoppers. Drop in CPM. Unfortunately, it’s part of the ad revenue seasonality in the world of digital advertising.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? What to Look for in a CTV Advertising Platform.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. Through this technology-driven platform, publishers can receive the highest price possible for their ad spaces while also helping advertisers and agencies target consumers more efficiently.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Helpful tool for CPM calculation can be found here. Ad server CPM/Rate. Response Time (header bidding only).

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52