The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Advanced Analytics: Leveraging AI and data analytics enhances campaign performance and insights.

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Playwire

SEPTEMBER 24, 2022

A Data Management Platform (DMP) is a critical and absolutely necessary piece of a publisher's ad tech stack, but it takes a bit of legwork and strategy in order to reap its benefits. When organized and utilized properly, a DMP can take collected data and turn it into actionable insight. Key Points.

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Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do? How Does a Data Management Platform Work?

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MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Data Management Platform?

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

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More About Advertising

MAY 10, 2019

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK.

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MNTN

SEPTEMBER 19, 2024

Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). What Is a Data Management Platform? A data management platform is a sophisticated tool that you can use to collect, organize, and leverage large sets of consumer data.

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Data Management Platform Demand Side Platform Audience Ad Space 40

MNTN

SEPTEMBER 19, 2024

Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). What Is a Data Management Platform? A data management platform is a sophisticated tool that you can use to collect, organize, and leverage large sets of consumer data.

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Data Management Platform Demand Side Platform Audience Ad Space 40

AdExchanger

JANUARY 25, 2024

Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Even clean rooms have to play in Google’s Privacy Sandbox.

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Digiday

NOVEMBER 14, 2023

Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers.

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Martech

JULY 10, 2024

Here’s a partial list of platforms and services that overlap to some extent with the CDP landscape. Data Management Platforms (DMPs) collect and manage third-party data for audience targeting and online advertising. Is your focus on customer interactions or customer data?

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 118

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. So, how has that 51% of advertisers prepared for the death of cookies in Chrome? What might advertisers who aren’t prepared learn from those who are?

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illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

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The Ad Tech Blog

JUNE 6, 2024

Understanding Data Analytics in Advertising Key Points Data analytics can significantly improve advertising performance by providing insights into customer behavior and campaign effectiveness. Integrating data from various sources provides a comprehensive view of marketing efforts and their outcomes.

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Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

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Playwire

SEPTEMBER 20, 2022

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending. Key Points.

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Martech

OCTOBER 15, 2024

Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach. Marketing and advertising: Balance programmatic spending between walled gardens and the open web.

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MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Advertising Demand Side Platform Ad Exchange Impressions 97

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? What Is Connected TV Advertising? Connected TV advertising, or CTV advertising for short, allows brands to reach their audience on smart TVs and connected devices. OTT Advertising vs. CTV Advertising. CTV Advertising.

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Digiday

DECEMBER 13, 2023

Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

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Ad Tech Daily

MARCH 10, 2023

. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […] The post Versium Releases Free File Hasher Tool to Ensure (..)

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Advertising Ad Tech Data Management Platform Media 111

Single Grain

SEPTEMBER 4, 2019

For successful international marketing and advertising, it is important to understand how customers make decisions. With the same overarching approach and brand experience, modern advertisers can learn how to deliver their message to diverse audience segments. Get A Free Consultation. Use Programmatic Tools for Individualized Ads.

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Martech Series

JUNE 23, 2022

New cross-platform and cross-publisher clean room solution will be built on Snowflake’s Media Data Cloud. OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns.

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Advertising Audience Entertainment MarTech 93

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. We will discuss them all in detail below.

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Martech

APRIL 21, 2022

Start building a data-driven martech stack. Most of this starts with data capture,” Lorenz said. How do we get our data into the single source of truth? This involves different types of data, whether it be advertising data, first-party data, or more traditional marketing data implementations.”.

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Martech Series

JUNE 14, 2022

Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns.

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More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

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Data Management Platform Ad Tech Finance Media 81

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots. What Is OTT Advertising?

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Advertising A/B Testing Viewability Data Management Platform 52

Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. . “It’s about being able to future-proof those processes and being able to continuously scale those products that you build.”

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Entertainment Marketing Data Management Platform Demand Side Platform 111

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots. What Is OTT Advertising?

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Advertising A/B Testing Viewability Data Management Platform 52

Martech Series

JUNE 17, 2022

Under its new corporate entity, Big Village unites adtech, media, insights, and creative under one roof to solve the industry’s biggest pain points and advance advertising forward for a new era. ” Marketing Technology News: 50% Of Gen Z Respondents Say They Have Control Over Personal Data.

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Advertising Audience Education Media 91

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Scripps, Fox Television Stations and TelevisaUnivision.

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Ad Tech Machine Learning Data Management Platform Impressions 98

More About Advertising

NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network.

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Data Management Platform Audience Advertising Ad Tech 64

More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

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More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

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