Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Behavioral targeting is one of the central targeting methods of online advertising. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Single Grain

JANUARY 15, 2024

Third-party cookies are tracking codes placed on a website visitor’s computer by a website other than the one they are currently visiting. These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. What are the best alternatives to third party cookies in 2023?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. What are the best alternatives to third party cookies in 2022? First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52