Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. DMPs collect data from consumers on many platforms. Yet the amount of information marketers and brands use is limited.

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Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. We will discuss them all in detail below.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Behavioral targeting is one of the central targeting methods of online advertising. Collecting data is usually done with the help of a data management platform (DMP).

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Instead of removing third-party cookies entirely, Chrome introduced the Privacy Sandbox, giving users more control over their data while maintaining the ad-supported internet.

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Ad Ops Hero

APRIL 7, 2023

The company could easily create an advertising audience based on everyone who has visited a specific page on their website and also the company’s live chat feature. Or, they could quickly segment and view data on site visitors who’ve abandoned their carts. Data protection is one of the most important benefits of a CDP.

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Adtelligent

DECEMBER 26, 2023

Data privacy issue Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With new rules in motion, the irreversibility of third-party data cancellation became obvious. In 2019, advertisers spent $19.2

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. As ad targeting technology evolved, so did the way advertisers purchased ad space.

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Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent.

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illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. Unlike traditional AI systems, which are typically designed to analyze and interpret existing data, Generative AI creates new material based on learned patterns and data inputs. How GenAI can help advertisers and marketers?

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Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. While many companies are starting to collect and utilize first-party data to power personalization, another type of data is emerging — zero-party data.

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Automatad Inc.

DECEMBER 23, 2022

CPRA emphasizes the protection of consumer data and its processing by businesses, with a particular focus on sensitive consumer information. The digital advertising ecosystem relies heavily on the collection and consumption of data, especially when it comes to targeted advertising.

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Digiday

JULY 24, 2022

. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted. . seems a bit short-sighted.

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Automatad Inc.

FEBRUARY 20, 2023

The platform also allows publishers to create, update, and deliver line items, manage sales, send invites for direct deals, and accept insertion orders. Publishers can control when and where the ad appears, set price floors , and even block advertisers from bidding on their inventories.

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Adtelligent

JULY 1, 2020

Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. Data management platforms will need to find other ways to create identity linkages. billion in 2022.

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

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Single Grain

JANUARY 15, 2024

These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. This data is crucial for targeted advertising and understanding consumer preferences. This phase-out presents challenges for marketers who rely heavily on third-party data.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Ad Tech Daily

MARCH 2, 2023

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles that will lead to greater accountability Web data aggregators (“web scraping”) gather available data from around the Internet; enabling consumer confidence, commercial innovation, (..)

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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Clearcode

OCTOBER 21, 2024

The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. While some stakeholders welcomed the initiative as a necessary step toward protecting user privacy, others expressed concerns about its potential impact on the advertising ecosystem.

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VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

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VideoWeek

NOVEMBER 28, 2024

Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising.

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