AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform.

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

Adweek

AUGUST 20, 2024

The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology, according to senior director of CTV partnerships Jonathan Low.

Demand Side Platform 327

Demand Side Platform Advertising 327

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Adweek

AUGUST 15, 2024

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.

Demand Side Platform 321

Demand Side Platform Retail Advertising Media 321

Digiday

AUGUST 2, 2022

For some time now, Apple has given the impression that it doesn’t like online advertising. The post Apple is building a demand-side platform appeared first on Digiday.

Demand Side Platform 101

Demand Side Platform Impressions Advertising Media 101

Adweek

DECEMBER 2, 2024

It's been a busy year for Disney Advertising and the company's streaming platforms.

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Demand Side Platform Advertising 278

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 117

Media Advertising Ad Ops Non-Profit 117

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

Demand Side Platform 290

Demand Side Platform Marketing Advertising Ad Tech 290

Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

Demand Side Platform 289

Demand Side Platform Audience Media Advertising 289

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Demand Side Platform 279

Demand Side Platform Ad Tech Advertising 279

Martech Series

JULY 28, 2022

a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. The post Viant Named a Leader in G2’s Demand Side Platform Grid appeared first on MarTech Series. Viant Technology Inc.,

Demand Side Platform 86

Demand Side Platform MarTech Marketing Advertising 86

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform 264

Demand Side Platform Retail Marketing Media 264

Adweek

AUGUST 18, 2022

Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.

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Demand Side Platform Advertising Marketing 263

Adweek

SEPTEMBER 1, 2022

Procter & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk.

Demand Side Platform 246

Demand Side Platform Cookies Advertising 246

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

Demand Side Platform 246

Demand Side Platform Ad Tech Advertising 246

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech Series

SEPTEMBER 30, 2022

-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax.

Demand Side Platform 82

Demand Side Platform Audience MarTech Cookies 82

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.

Demand Side Platform 93

Demand Side Platform Conversion Audience Agency 93

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms. Amazon DSP.

CPM 114

CPM Demand Side Platform Media Impressions 114

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 68

Demand Side Platform Advertising Ad Inventory Ad Tech 68

AdExchanger

JANUARY 17, 2023

The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger. The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers.

Demand Side Platform 130

Demand Side Platform Manufacturing Advertising Cookies 130

Digiday

MARCH 4, 2025

The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). That overhaul included the launch of its Performance+ tool, its AI-powered, black-box style ad campaign that was designed to woo non-endemic advertisers.

Ad Tech 78

Ad Tech Demand Side Platform Media Marketing 78

Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Adform continues to champion sustainable advertising as a key component of its.

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Demand Side Platform Media Advertising Marketing 65

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Demand-Side Platform?

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Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform 82

Demand Side Platform Ad Tech Media Marketing 82

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

JANUARY 7, 2025

illumin, is more than just a demand side platform (DSP). Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. What do agencies need in a DSP?

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Agency Advertising Demand Side Platform A/B Testing 59

AdExchanger

JUNE 11, 2024

TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers. The post Madhive Acquires Frequence In A Push For Local Omnichannel Budgets appeared first on AdExchanger.

Demand Side Platform 124

Demand Side Platform Advertising Marketing 124

Digiday

MARCH 13, 2025

The updates announced today leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms.

Ad Tech 55

Ad Tech Demand Side Platform Agency Media 55

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Demand Side Platform 130

Demand Side Platform Ad Tech Advertising 130

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Digiday

JULY 25, 2024

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers.

Demand Side Platform 89

Demand Side Platform Advertising Audience Agency 89

Ad Badger

SEPTEMBER 11, 2024

Want to supercharge your Amazon advertising? Let’s talk about Amazon Demand-Side Platform (DSP). It’s a tool that lets you run. Read More Amazon DSP Campaign Setup Made Easy: A Complete Guide The post Amazon DSP Campaign Setup Made Easy: A Complete Guide appeared first on Ad Badger.

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Demand Side Platform Advertising Education 105

Exchange Wire

OCTOBER 24, 2023

AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [.]

Demand Side Platform 85

Demand Side Platform Advertising 85

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 129

Advertising Impressions Demand Side Platform Conversion 129

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52