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Programmatic Advertising: What Is It and How Does It Work?

MNTN

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

Roku peddling its own smart TVs could be a move to protect its CTV platform from getting squeezed by smart TV makers’ own CTV platforms. It’s also likely an effort to bolster its CTV advertising business and guard that business from the effects of the rising smart TV competition. For example, in the U.K., based agency executive.