Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care. Synthetic population generation.

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Ad Targeting Demand Side Platform Impressions Audience 123

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. Simply put, there is still a lot of margin to be made in the open marketplace from advertisers who don’t know or care about the supply they buy,” said Dan Larden, who runs the U.K. region of media consultancy TPA Digital.

Advertising 75

Advertising Ad Tech Demand Side Platform Agency 75

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. How will the update protect advertisers from entering non-brand-safe environments? The Content Taxonomy 3.0

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Audience Real Estate Demand Side Platform Food 97

Brid.tv

APRIL 23, 2025

Connected TV (CTV) has quickly become a key channel for brands and advertisers as more viewers move from traditional TV to streaming platforms. CTV advertising combines TVs broad reach with the precise targeting of digital advertising the perfect mix. households were reachable by CTV programmatic advertising.

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Advertising Video Ads Banner Audience 59

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. LiveRamp Tie-up.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 60

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Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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VideoWeek

MARCH 14, 2025

The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Advertisers deserve easier ways to plan and manage their streaming TV spend, said Kelly MacLean, Vice President of Amazon DSP. Read more on VideoWeek.

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Food Ad Tech Media Agency 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

illumin

JUNE 27, 2024

However, programmatic buying and rideshare advertising are kicking it up a notch this year. This news comes as part of the ride-hailing app’s expansion of its proprietary advertising platform, Journey Ads (not to be confused with journey advertising ). Prepare for rideshare vehicles to soon have digital ads of their own.

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Demand Side Platform Video Ads Food Advertising 59

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. One of the main challenges advertisers are facing is personalization. Simply put, geotargeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. ISBA has completed its industry-wide consultation into the funding of Origin, its cross-media measurement platform.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

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VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

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Ad Tech Ad Server Agency Media 98

InMobi

AUGUST 8, 2023

Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies. I enjoy cooking and often making lip-smacking food and getting creative with some innovative cocktails.

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Demand Side Platform Viewability Food Conversion 52

VideoWeek

MAY 8, 2024

There’s a lot to sift through, so for the next few weeks, VideoWeek will bring you the highlights around TV and video advertising. A+E said combining these metrics allows the company to measure the reach and efficacy of its advertising across different platforms.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Single Grain

JULY 19, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

SEPTEMBER 15, 2023

Pinterest Unveils New Ad Formats and Shoppable Capabilities Pinterest this week unveiled a number of new ad products at its Pinterest Presents annual advertising summit, and product changes which it says will make it easier for brands to run shoppable campaigns. That round of funding brought VideoAmp’s valuation up to $1.4 Read on VideoWeek.

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Demand Side Platform Retail Agency Media 52

Kevel

MARCH 28, 2022

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. You would charge an advertiser, for example, $3.00

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CPC CPM CPA Impressions 52

Digiday

APRIL 24, 2023

The second installment in this series, publishing April 27, will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, software, targeting and campaign measurement match up to the platforms’ offerings. For example, I have my Starbucks cup. “And

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Audience Agency Advertising Ad Exchange 69

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

FEBRUARY 16, 2024

“After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

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VideoWeek

NOVEMBER 8, 2024

AppLovin has established itself as a major player in monetising mobile gaming apps, working with both the buy-side and the sell-side (which in the mobile gaming world are often made up of the same companies, as apps run ads to attract users, who they then monetise through their own in-app advertising). It generated $1.2

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Her appointment might help to restore advertisers’ confidence in Twitter.

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Advertising Entertainment Media Non-Profit 52

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture. Top Stories.

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Digiday

FEBRUARY 28, 2023

That is to say the business continues to see a steady flow of ad dollars into its platform. Over the fourth quarter, the business saw its automotive and food and drink advertising verticals grow at 25%. Demand for this sort of thing is clearly there. CEO Michael Barrett told analysts that.a

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VideoWeek

APRIL 17, 2025

Then on Wednesday, former Meta COO Sheryl Sandberg faced questioning over emails in which executives disallowed rival social media services, such as the now-defunct Google+, from advertising on Facebook. Sandberg said it had been a very scary time for the company as there had never been “a full copy of our product before.”

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VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The social company doubled the number of active advertisers on Snapchat during Q4, driving revenues up 14 percent YoY.

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