Martech Series

SEPTEMBER 30, 2022

-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax.

Demand Side Platform 82

Demand Side Platform Audience MarTech Cookies 82

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

Marketing 117

Marketing Demand Side Platform Audience Impressions 117

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. What is a Demand Side Platform (DSP)?

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Demand Side Platform Ad Inventory Ad Exchange ROI 52

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

MNTN

MARCH 12, 2024

As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

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Advertising Impressions Demand Side Platform Conversion 127

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Enter DSPs. How DSPs Work?

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

JANUARY 5, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.

Demand Side Platform 90

Demand Side Platform Advertising Impressions Media 90

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Whether you’re new to RTB or looking to take your programmatic advertising to the next level, this guide will provide valuable insights to help you succeed in the ever-growing digital advertising landscape.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

MNTN

JANUARY 22, 2025

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. An ad exchange is a digital marketplace that facilitates the buying and selling of advertising space in real-time through automated auctions.

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Ad Exchange Impressions Ad Inventory Ad network 52

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 94

Click Through Rate Demand Side Platform Agency Media 94

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. billion impressions between September 2022 and January 2023. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go?

Demand Side Platform 110

Demand Side Platform Viewability Impressions Ad Tech 110

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

MNTN

JANUARY 16, 2025

Addressable TV advertising goes beyond the contextual targeting of traditional television advertising to reach a brands specific target audience, no matter what content they are watching.Read on to learn more about what makes addressable TV such an exciting new prospect for marketers. What is Addressable TV Advertising?

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. What Is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Ad Exchange also gives publishers access to a large pool of advertisers integrated with Google Ad Manager, higher demand, better CPMs, and more.

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Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Single Grain

SEPTEMBER 4, 2019

For successful international marketing and advertising, it is important to understand how customers make decisions. With the same overarching approach and brand experience, modern advertisers can learn how to deliver their message to diverse audience segments. Get A Free Consultation. Use Programmatic Tools for Individualized Ads.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 94

Advertising Viewability Demand Side Platform Video Ads 94

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Because ads are being served to Lowe’s customers on these off-site properties, advertisers will be able to connect the dots from impressions to purchases at Lowe’s. Off-site media. Brand engagement.

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Retail Media Demand Side Platform Ad network 98