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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

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Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Adweek

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

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Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up

Adweek

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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In-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP

Adweek

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.

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Apple is building a demand-side platform

Digiday

For some time now, Apple has given the impression that it doesn’t like online advertising. The post Apple is building a demand-side platform appeared first on Digiday.

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Amazon Poised to Take More Share of the Competitive Clean Room Market

Adweek

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.