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A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The Billion Dollar Ad Server Error Adomik, a data analytics company, identified that these high CPM bids caused tens of millions, possibly up to $100 million, in erroneous advertising bidding.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Whether you’re new to RTB or looking to take your programmatic advertising to the next level, this guide will provide valuable insights to help you succeed in the ever-growing digital advertising landscape.

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The Crazy Advertising Technology Landscape

InMobi

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure. What specific websites/apps the ad ran on.

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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

However, marketing on social networks is not the only way for advertisers to drive engagement. Programmatic mobile advertising allows for achieving better results while significantly reducing human intervention. What is Mobile Programmatic Advertising? Marketers only need to set up the campaign; the platform does the rest.

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Real-Time Bidding (RTB): The Complete Guide 2021

Lemonads

For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. However, publishers and advertisers faced a huge problem in the first decade of modern affiliate marketing.