VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52

Agency Retail Direct Data Media 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.

Audience 93

Audience Direct Data Cookies Advertising 93

Ad Monsters

FEBRUARY 20, 2024

But cookie deprecation will ultimately eliminate that route for assessing my interest, leading many publications to collect first-party data through free account signups. This direct data source can help publishers create audience segments based on user interest.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Digital advertising. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. That includes: Multi-attribute lead scoring across sales and marketing touches.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

JANUARY 10, 2023

It’s also likely an effort to bolster its CTV advertising business and guard that business from the effects of the rising smart TV competition. a JIC called BARB provides the measurement data that TV ad buyers and sellers use as the basis for transactions. has this many viewers, that’s based on the BARB data standard.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68