Digiday

JANUARY 26, 2023

Digital media exec “We’re coming off a Q4 [2022] that was up 30% to 31% in direct [advertising revenue], which was epic. But their timing is off, especially in categories like finance and tech. Finance was so slow, and the RFPs that we usually get in November, we just got last week,” said the fourth publisher.

Healthcare 81

Healthcare Finance Conversion Media 81

Ad Beat

MARCH 6, 2024

A brief history of Samsung’s ad strategy Let’s start by rounding up a few advertising highlights from Samsung’s 80+ years in business: 1999: “Samsung DigitAll: Everyone’s Invited”: This snappy tagline was created as part of the brand’s efforts to integrate digital home, mobile, and “personal multimedia” products. million), Google DV360 ($3.2

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. How does advertising revenue work? Ad revenue can be increased by strategically placing high-performing types of ads, such as rewarded video advertisements and playable commercials, at high-converting stages in the app cycle. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Why Choose Disruptive Advertising? Disruptive Advertising creates transparency by providing timely audit reports to minimize ad spending wastage.

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JULY 22, 2022

To reach your project goals, such as driving more traffic, converting more subscribers, and generating more monthly recurring revenue, a web3 marketing firm leverages various strategies such as search engine optimization, PR marketing, search engine advertising, influencer marketing, etc. Key Services: Social media advertising.

Agency 64

Agency Marketing SEO Media 64

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. 12 Display Ad Example: SunTrust SunTrust’s limited-time student loan offer suits the constraints of display advertising.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Single Grain

AUGUST 15, 2023

They are an award-winning Web3 marketing agency that has won various awards like Global Business Awards by corporate vision, Best Crypto Advertising, and Top-Rated ICO Marketing Agencies by SoftwareWorld. Kryptonite has collaborations with leading crypto outlets from Yahoo Finance to Cointelegraph.

Agency 52

Agency Marketing SEO Media 52

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Ad Monsters

JULY 8, 2024

Media reports indicate that companies and digital platforms inadvertently support misinformation sites through advertising. Digital platforms manage most online display advertising, automatically placing ads on numerous websites, including those spreading misinformation. During the 2016 U.S.

Media 104

Media Ad Ops Finance Display Advertising 104

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. But this growth was largely driven by subscription revenues, which were up by 12.9

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. In April, finance chief Gunnar Wiedenfels said Warner Bros.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” . “Not only will Channel 4.0

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Ad Beat

NOVEMBER 25, 2024

on all types of display ads, gaining a substantial 18.5 While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat. billion impressions in return.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Digiday

MAY 25, 2022

From the earnings reports of BuzzFeed, Future, Gannett, IAC’s Dotdash Meredith, NewsCorp’s Dow Jones and The New York Times, it’s clear that the advertising economy is already starting to slow, be it from an impending recession or major world events like the Russian-Ukrainian war. Digital advertising revenue hits a rough patch.

Media 69

Media Audience Affiliates Display Advertising 69