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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. CTV Native Tiles gives TV manufacturers like VIZIO additional non-interruptive ad experiences in the form of pause ads and sponsored scene selection.”.

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Automated Creative Launches In The US and Canada

Martech Series

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

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Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Martech Series

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. Channel99’s launch offering includes a free mobile app that enables marketers to benchmark the performance of their digital channels against industry averages.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And it supports the data needs of the entire firm, from manufacturing to finance. Don Peppers and Martha Rogers will be proud.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.