Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 123

ROI MarTech Marketing Agency 123

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Potential gap : The DOJ might argue that while there is no explicit “duty to deal” under current law, Google’s dominance in the digital ad space effectively forces advertisers and publishers to rely on its tools.

Ad Tech 71

Ad Tech Display Advertising eCommerce Ad Space 71

Martech Series

AUGUST 4, 2022

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Martech

JANUARY 10, 2024

. “More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they’re losing out on pipeline and revenue,” said Tony Uphoff, president of Pipeline360, in a release. Get MarTech!

Media 113

Media Display Advertising MarTech Marketing 113

Martech Series

NOVEMBER 10, 2022

Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine. Click fraud detection service Polygraph is warning advertisers of a fake leads scam affecting a major online advertising network. Criminals create websites and monetize the content using advertisements.

Advertising 91

Advertising Display Advertising MarTech Marketing 91

Martech Series

NOVEMBER 21, 2022

Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance.

Advertising 88

Advertising Viewability Display Advertising MarTech 88

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display Advertising 113

Display Advertising MarTech Impressions Marketing 113

Martech

MAY 18, 2023

Display and CTV. Connected TV (CTV) advertising keeps charging ahead. To give some perspective, over half (55%) of digital spending is in display ads whose revenue is expected to grow 7.9% Social display, on the other hand, is projected to see a growth increase of only 3.4% Get MarTech! of total U.S. In your inbox.

Retail 111

Retail Display Advertising MarTech Media 111

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. Advertisers pay no fixed monthly fees and are guaranteed high-quality traffic via Preciso’s AI-assisted, bid-smart targeting technology.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech

AUGUST 4, 2022

Here’s where marketers are looking to increase their spend in the coming year: Social media (52%) Content marketing (44%) Paid search (32%) Email (27%) Display advertising (26%). The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Where the money will go. Why we care.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Martech Series

OCTOBER 28, 2022

Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. Using technographic data, content syndication, and display advertising to drive qualified leads. ” #B2Bdata #B2BLeadGen. Developing and delivering relevant, customer-centric messaging. Live Q&A.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Retargeting 106

Retargeting Retargeting platforms Conversion Rate Conversion 106

Martech Series

JUNE 22, 2022

“ Rollworks helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way. Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. ” – Inside Sales Executive.

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech

MARCH 11, 2022

To get that message out, we are the top display advertiser in the country and a top ten search advertiser. We also have a pretty sophisticated martech stack, whether analytics or our CRM or the adtech infrastructure. We are reframing the role that personal finances play in our lives.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

Martech Series

NOVEMBER 1, 2022

Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels. This has enabled us to scale our advertising programs to significant volumes of leads.”.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Martech Series

NOVEMBER 30, 2022

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Marketing 84

Marketing Display Advertising SEO Manufacturing 84

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives. Marketing Technology News: How WebOps Matters to Marketing Success.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can we successfully integrate a digital asset management system with our existing martech systems?

MarTech 115

MarTech Display Advertising Communications Marketing 115

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. appeared first on MarTech.

Machine Learning 104

Machine Learning Display Advertising MarTech SEO 104

Martech

MARCH 4, 2024

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. Get MarTech! The post New email sender rules: Legitimate mailers will be collateral damage appeared first on MarTech.

SEO 123

SEO Display Advertising MarTech Marketing 123

Martech Series

JULY 11, 2022

CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Retail 79

Retail Food Display Advertising MarTech 79

Martech Series

JULY 11, 2022

Mapp’s cross-channel offering means LloydsPharmacy is now able to increase channel adoption, including social media and display advertising. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. Marketing Technology News: FreeCast App-less Streaming Platform Launching in Winter 2022.

Healthcare 77

Healthcare Display Advertising MarTech Media 77

Martech Series

AUGUST 3, 2022

Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals. According to Cheetah Digital’s new Digital Consumer Trends Index, 67% of consumers do not trust the advertising they see on social media platforms. Email is a trusted channel.

Media 75

Media Display Advertising MarTech Advertising 75

Martech

DECEMBER 21, 2021

“As our campaign progressed, we found that downloads and demo requests were trailing off, and we think it was because the creative concept wasn’t broadly understood by our target audience,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Maintaining a fresh rotation.

Impressions 113

Impressions MarTech Retail Audience 113

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track. Get MarTech!

Marketing 93

Marketing eCommerce Pop-Up Communications 93

Martech

JULY 19, 2023

So, we started adding syndication display advertising, email nurture as an all-in-one solution, and then intent data and predictive analytics. Get MarTech! The post Salary and Career: Kristin Carey on the benefits of doing some of everything appeared first on MarTech. Got to travel all over the world. A : Exactly.

Communications 98

Communications MarTech Display Advertising Food 98

Martech

FEBRUARY 23, 2022

Explore top sales engagement platforms in the first edition of this MarTech Intelligence Report. Many enterprises work with different partners for email, e-commerce, CRM, social media, paid search, SEO and display advertising. appeared first on MarTech. Click here to download! Processing.Please wait.

Machine Learning 111

Machine Learning Display Advertising SEO Education 111

Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. They can handle organic SEO, local SEO, paid media, web development, social media management, and other online display advertising under one roof. How does MaaS work for you?

Marketing 101

Marketing SEO Finance Display Advertising 101

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Get MarTech! The post The B2B CEO’s social media checklist appeared first on MarTech. There, that’s what you do.

Media 104

Media Display Advertising MarTech Marketing 104

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To meet these expectations, advertisers must create relevant ads at scale while ensuring the workload remains manageable.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

FEBRUARY 21, 2023

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see? Google, Meta, Apple and Amazon faced more antitrust investigations relating to anti-competitive behavior in the digital advertising industry.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Martech

SEPTEMBER 7, 2023

Marketing and communications channel teams This includes channel teams focused on email, social media, digital display advertising, website landing pages or other critical channels to the buyer’s journey. Get MarTech! In your inbox. Business email address Subscribe Processing.

Communications 119

Communications Conversion Display Advertising MarTech 119

Martech

OCTOBER 14, 2021

Vendors often gather data from a wide variety of sources including display advertising, streaming video platforms, call centers and chatbots. Because today’s customer journeys are so complex, it’s challenging to display them in a manner that enables them to be easily understood and acted upon. appeared first on MarTech.

Machine Learning 111

Machine Learning Marketing Demand Side Platform Display Advertising 111