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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

Adweek

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

Media 325
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Pipeline 360 launches new display advertising platform

Martech

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

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Publishers Are Moving Away From Open Auctions. Advertisers Must Follow

Adweek

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins.

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Pipeline360 launches display advertising platform

Marketing Tech News

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.

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Breaking Down The Basics of Display Advertising

Martech Series

When we talk about display ads, we generally mean an ad with the following attributes: The ad is itself an image or image-based. Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. StackAdapt.

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Meta Loses Tribunal Appeal and Must Sell Off Giphy

Adweek

s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising."

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Pipeline360 launches display advertising platform

Marketing Tech News

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.