MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. B2B Performance Marketing Channels.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

FEBRUARY 13, 2025

Cost Efficiency With Performance-Based Spend With performance marketing, B2B advertisers only pay for measurable actions, such as clicks, leads, or conversionseliminating wasted spend. Here are a few of the top performance marketing channels that work best in the B2B space. In what way can you address their pain points?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59