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US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues

Martech Series

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.

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DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content

Digiday

Considering the collapse of the crypto market , some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. I try to have fun when we create deals so it’s not just a plug and play display ad on our site.”. “We DECIPHERING THE BUSINESS OF THE BLOCKCHAIN. “I

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Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads

Digiday

The brand, from parent company Johnson & Johnson, is dedicating 60% of its ad spend to digital efforts with a focus on Facebook and Instagram as well as out-of-home advertising. The campaign is not only using a digital focus in its advertising push but retailer promotions and shopper engagement.

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10 Top of Funnel Marketing Strategies to Increase Awareness

MNTN

Social Media Advertising To create a top-level social media campaign, focus your posts on people who are in the information gathering stage of their buyer journey. Display Advertising Another way to drive brand awareness is to put an ad in front of users on a website they’re already visiting through the use of display ads.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Why Choose Disruptive Advertising? Disruptive Advertising creates transparency by providing timely audit reports to minimize ad spending wastage.

Agency 59
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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

Meanwhile BBC chair Samir Shah has said alternative funding models such as subscriptions and advertising are incompatible with the organisation’s public service remit. “Channel 4 is a true pioneer of streaming and advertising and we are proud to continue our successful partnership,” said Yospace CEO Tim Sewell.

Food 52
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Best Guide to Display Lumascape [2023]

Monetize More

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. WTF is Agency Trading Desks (ATD)?