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Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.
Martech
MAY 13, 2024
Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% of budgets this year, up from 54.9% This happened as overall marketing budgets fell to an average of 7.7% in 2023.
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Basis
MAY 24, 2023
The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout? That's Connected TV's older sibling, Video.
Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.
Lemonads
NOVEMBER 29, 2020
Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?
Banner Flow
DECEMBER 7, 2016
(This advertising trends article is now over a year old. As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm? Dark Social. So what are we going to see more of in 2017?
VideoWeek
JUNE 12, 2024
The European digital advertising market grew by 11.1 Video sits within the ‘display’ category, as does social media spending (some of which is video), as well as banner ads, native ads, integrated content, and audio advertising. Total display expenditure across Europe was up by 12.7 percent, up to €26.6
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