Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 91

Advertising Impressions CPM Cookies 91

MNTN

FEBRUARY 17, 2023

And with that rise in viewership, advertisers have similarly been growing their investment in the channel. US advertisers are expected to spend $26.92 billion on CTV ads this year, which will bring Connected TV to 10.2% of total video ad spend. million price tag.

Display Advertising 98

Display Advertising Video Ads Audience Advertising 98

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Work With Us What Are Google Paid Ads?

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Martech Series

OCTOBER 20, 2022

Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency. “We

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Ad Beat

JULY 3, 2024

But three solutions that definitely fit the bill are: Shopify Squarespace Wix Each of those platforms is dropping millions of dollars a year on display ads to win over the next generation of ecommerce entrepreneurs. So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Ad Beat

JULY 11, 2024

But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves? million on display advertising in the US in the last six months, with the vast majority spent in just a few days during February, March, and April. Their top ad by spend, with an estimated budget of $5.1

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Martech Series

NOVEMBER 29, 2022

This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention their digital display advertising receives.

ROI 81

ROI Display Advertising eCommerce Video Ads 81

Ad Beat

APRIL 10, 2024

All of those brands spend big money on advertising in a bid to increase their market share. For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds.

Video Ads 82

Video Ads Finance Display Advertising Audience 82

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Trend #3: Video Ads and PPC. The Ultimate Guide to Video Marketing.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. Dive Deeper: How to Improve Your Amazon Ads to Increase Sales. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. An impression means that the ad was displayed, but this does not imply that a user definitely saw it.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

JULY 29, 2022

As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. How CTV tactics differ from display advertising strategies.

Marketing 69

Marketing Display Advertising Audience Video Ads 69

Exchange Wire

JUNE 8, 2023

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [.]

Ad Server 52

Ad Server Display Advertising Video Ads Advertising 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Frequence

FEBRUARY 8, 2022

Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% of all programmatic revenue ( eMarketer ).

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Google AdMob.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Beat

MARCH 6, 2024

With global revenues north of $200 billion, Samsung is clearly doing something right, so we decided to deep-dive into the brand’s ad strategy. Ad spend and networks Adbeat estimates show that Samsung spent a cool $152.2 million on display advertising in the US during 2023 , of which the vast majority ($137.1

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Martech Series

JULY 11, 2022

CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Retail 79

Retail Food Display Advertising MarTech 79

Ad Beat

MAY 9, 2024

Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers. Speaking of which… Video Flowers are an aesthetically pleasing gift, so they need a suitably visual ad medium to showcase them effectively.

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52