Adweek

JUNE 23, 2022

Havas Media Group claimed the top spot on LinkedIn's list of the 25 Top Companies in Marketing and Advertising, which was released this week.

Advertising 293

Advertising Education Marketing Media 293

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Adweek

AUGUST 1, 2024

In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: "It's just a period." His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it's never just a period, which is the overarching message of Bodyform's campaign. Bodyform (known as Libresse.

Education 284

Education Advertising 284

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. Political advertisers need to be where their potential voters are going to be.

Advertising 105

Advertising Audience Education Communications 105

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

Agency 96

Agency Advertising Communications Machine Learning 96

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Advertising 98

Advertising Pop-Up Education CPA 98

Adweek

OCTOBER 1, 2024

Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans. That's where BLKFam comes in. Adams said one of.

Education 313

Education Entertainment Media Advertising 313

Adweek

APRIL 22, 2024

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing.

Education 303

Education Advertising Media Agency 303

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Definition and Causes Emotional fatigue in digital advertising, often referred to as ad fatigue , happens when users become tired of seeing the same ads repeatedly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Adweek

APRIL 30, 2024

Now, the Milk Processor Education Program (better known as MilkPEP) and agency Gale are continuing to educate and entertain, enlisting former Saturday Night Live star Vanessa. Dairy farmers have made many efforts to get more people interested in milk products, from the genius "Got Milk?"

Entertainment 313

Entertainment Education Agency Advertising 313

Ad Monsters

JANUARY 29, 2025

With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources? The Eternal Struggle of News and Advertising Advertisers love to talk about the importance of journalism. But the industry needs to find its swagger, to convince advertisers to invest.

Advertising 87

Advertising Audience Media Display Advertising 87

Adweek

JULY 25, 2022

The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. Training is nothing new.

Education 307

Education Agency Advertising 307

Ad Rants

JULY 3, 2024

Maintaining an ethical approach to advertising is key if you work in marketing. Protecting the consumer data you collect means you'll need to re-educate staff to understand the risk of ransomware. Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously.

Advertising 219

Advertising Audience Education Marketing 219

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

MarTech 126

MarTech Media Education SEO 126

Adweek

JANUARY 4, 2023

In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads "in the coming weeks" and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage.

Education 274

Education Advertising Marketing 274

Adweek

NOVEMBER 29, 2023

As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street.

Education 307

Education Agency Advertising 307

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. Many advertisers are leaning more heavily on first- and zero-party data.

Cookies 112

Cookies Conversion Education Impressions 112

Adweek

JANUARY 6, 2025

Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, "Get a Grip," which aims to alleviate academic stress for students ahead of the spring semester.

Education 274

Education Advertising 274

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. Emotional engagement refers to the connection that consumers feel towards a brand or advertisement. As a result, marketers struggle to achieve their desired outcomes and justify their advertising spend.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

MarTech 112

MarTech SEO Education Marketing 112

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Maximizing Impact Short-Form Video Ads in Your Advertising Strategy The Pros and Cons of Short-Form Video Advertising Is Short-Form Video Advertising Right for Your Brand?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Digiday

AUGUST 20, 2024

Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium. Gaming — and in-game advertising — exploded in 2021 as COVID-locked consumers spent much more of their time and money inside virtual worlds.

Education 90

Education Conversion Advertising Marketing 90

The Ad Tech Blog

APRIL 30, 2024

Understanding User Engagement in AR Advertising Key Points Immersive Experiences: AR advertising creates deeply immersive experiences that significantly enhance user engagement compared to traditional digital ads. These metrics help advertisers understand which aspects of the AR experience are most engaging to users.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

The Ad Tech Blog

JUNE 8, 2024

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Frequently Asked Questions What is ethical AI in advertising? Why is transparency important in AI-driven advertising?

Advertising 130

Advertising GDPR Education Marketing 130

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4. The problem?

Education 113

Education Audience Retargeting Conversion 113

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

APRIL 8, 2025

For instance, Noble is focused on the convergence of live TV and streaming and how his team is helping Disney unify addressable advertising across Hulu, Disney+, ESPN, ABC, FX, Nat Geo and Freeform to deliver a seamless, elevated livestreaming experience. How you respond to it really defines your success. My job is to make their jobs easier.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising 123

Advertising Marketing Education Audience 123

The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency.

Advertising 130

Advertising GDPR Mobile Ads Education 130

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

PubMatic

MARCH 14, 2024

This seismic change in the media landscape has created both challenges and opportunities for publishers, advertisers, and technology providers alike. This shift in viewer behavior has presented many challenges for the supply and demand sides of the advertising ecosystem.

Advertising 108

Advertising Education Entertainment Media 108

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.

MarTech 119

MarTech Communications SEO Conversion 119

Ad Monsters

JULY 24, 2024

The American Privacy Rights Act (APRA) could drastically change digital advertising. If passed, APRA could significantly impact advertising by defining sensitive data as “online activities over time and across third-party websites,” requiring express consent for its collection or sharing. The race to a federal U.S.

Advertising 105

Advertising Food Machine Learning Education 105

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. It provides education to the public about the world and local events. advertisers have blocked news entirely.

Advertising 104

Advertising Ad Tech Education Audience 104

Ad Monsters

APRIL 15, 2025

AB: Brand safety has been a big concernespecially for news publishers, where some advertisers avoid content just because its considered controversial. Education plays a big role here, helping advertisers understand that news isnt something to avoid. Is that something you think about from a yield perspective? JL: Definitely.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101