AdExchanger

NOVEMBER 11, 2024

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ads were targeted to mobile and PC gamers aged 18 to 44 in Saudi Arabia.

Electronics 109

Electronics Advertising Entertainment 109

Adweek

JULY 23, 2024

The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight. Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram.

Electronics 331

Electronics Retail Media Advertising 331

Digiday

JULY 7, 2024

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California.

Electronics 95

Electronics Ad Tech Advertising Media 95

Adweek

JANUARY 8, 2024

NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising.

Electronics 289

Electronics Audience Advertising Marketing 289

More About Advertising

MARCH 4, 2025

In the last week it has announced wins for first Nationwide, then Alpen, and now a potentially even bigger prize – working with Electronic Arts, one of the worlds biggest games companies and the brains behind EA Sports FC (formerly FIFA).

Electronics 52

Electronics Advertising Marketing 52

Adweek

MAY 2, 2023

At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O'Brien's first-ever FAST channel. Samsung Ads is strictly Team Coco.

Electronics 279

Electronics Advertising 279

AdExchanger

JANUARY 6, 2025

This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. The world needs another third-party data marketplace no, seriously. Well, at least according to Experian, that is.

Electronics 113

Electronics Media Advertising 113

Adweek

SEPTEMBER 8, 2022

Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO.

Electronics 246

Electronics Advertising 246

AdExchanger

JANUARY 10, 2025

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. The post AI And Smart Tech: AdExchanger Does CES 2025 appeared first on AdExchanger.

Electronics 81

Electronics Advertising 81

Digiday

JANUARY 5, 2025

Despite serving as the unofficial kickoff to the advertising and media industrys calendar, this weeks Consumer Electronics Show in Las Vegas doesnt necessarily set the industrys agenda for the year. But it does help to put it in motion.

Electronics 90

Electronics Agency Media Marketing 90

Martech

AUGUST 8, 2024

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. This allows advertisers to improve the relevance and effectiveness of their ad placements. .” A separate group was far more likely to buy it when the words were omitted from an identical description.

MarTech 115

MarTech Electronics GDPR Audience 115

Fuel Lines

AUGUST 3, 2012

The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content. Advertising sellers are dominate creating more revenue than the publishers they serve. billion from selling digital content.

Electronics 260

Electronics Entertainment Advertising Conversion 260

Digiday

AUGUST 6, 2024

As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advantage. Continue reading this article on digiday.com.

Electronics 96

Electronics Advertising Ad Tech Media 96

Ad Monsters

OCTOBER 29, 2024

Here’s why publishers and advertisers are pushing back. The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC ) to block its new Click to Cancel rule.

Ad Tech 111

Ad Tech Cookies Electronics Advertising 111

Fuel Lines

JANUARY 22, 2013

a traditional and electronic publisher of courageous thought leadership content. In a recent conversation that I had with author Tim Williams, he said that David Baker is one of the brightest minds in the advertising industry. Social Media advertising agencies Advertising Industry David C.

Media 278

Media Electronics Agency Conversion 278

Fuel Lines

AUGUST 4, 2016

John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades. John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014.

Agency 257

Agency SEO Marketing Electronics 257

More About Advertising

APRIL 11, 2021

The agency’s first work for LG is a global campaign called “Light up your world,” which is running pretty much everywhere, from TV advertising to owned online channels. The post LG Electronics appoints The&Partnership for global campaign promoting its new TV range first appeared on More About Advertising.

Electronics 65

Electronics Agency Advertising 65

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. Why we care.

Electronics 62

Electronics MarTech Agency Advertising 62

More About Advertising

AUGUST 4, 2020

Digital marketing involves using electronic media as a tool to reach a larger market base. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

Electronics 140

Electronics Marketing Media Ad Tech 140

Digiday

MAY 19, 2024

Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call earlier this month.

Electronics 97

Electronics Advertising Media Marketing 97

All About Advertising Law

MARCH 31, 2022

The proliferation of wireless and other electronic devices brings not only great opportunities but also compliance risk. These requirements apply not just to manufacturers, but also to parties that import and market electronic and wireless devices in the U.S. a retailer of aftermarket vehicle dash cameras. Our advice?

Electronics 52

Electronics Retail Manufacturing Communications 52

Ad Rants

NOVEMBER 6, 2023

Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. Selecting the ideal location for your billboard is not just important; it's essential for your advertising success. You're also competing with other advertisers for prime billboard locations.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

AdExchanger

JANUARY 15, 2024

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign.

Electronics 118

Electronics Advertising Video Ads 118

Martech

JULY 18, 2024

The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

eCommerce 119

eCommerce Retail Conversion Rate Electronics 119

AdExchanger

AUGUST 11, 2024

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas.

Manufacturing 105

Manufacturing Electronics Marketing Advertising 105

AdExchanger

JULY 8, 2024

Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.

Ad network 84

Ad network Electronics Advertising 84

All About Advertising Law

MAY 18, 2022

Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners.

Electronics 52

Electronics 52

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” . .

Viewability 101

Viewability Advertising Impressions Cookies 101

Digiday

NOVEMBER 21, 2024

As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.” For the past year, Pepsi branding has been located everywhere inside the console version of “EA FC,” from advertisements in the virtual football pitch to branded in-game events and activations.

Electronics 85

Electronics Entertainment Advertising Media 85

Martech Series

DECEMBER 12, 2022

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video. OTT and Advertising: Placement and Purchasing. Nandhu Nandhakumar, President & Chair, Ultra HD Forum ; SVP, Strategic Technologies, LG Electronics-Zenith R&D. Anthony Jiwa , CMO, OUTtv.

Electronics 96

Electronics Entertainment Media Communications 96

AdvertiseMint

JANUARY 30, 2025

As an Amazon Advertising Agency , we’ll explore how Amazon’s grading system works and how it contributes to both consumer satisfaction and profitability for your company. Amazon Renewed: Focuses on refurbished electronics, guaranteeing quality through professional inspections and certifications.

Electronics 52

Electronics Manufacturing Agency Marketing 52

Martech

SEPTEMBER 8, 2023

It looks to be a big year for sweaters (or other clothes) as 70% said they’ll be giving apparel, games and toys came in second with 51%, closely followed by electronics (47%), food and beverages (40%), then a near tie between health and beauty (37%) and jewelry (36%). Electronic word-of-mouth.

Electronics 123

Electronics Food MarTech Media 123

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

Ad network 110

Ad network Electronics Retail MarTech 110

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

SEPTEMBER 18, 2024

For instance, two customers with school-age children might appear similar, but AI can discern that one parent focuses on basic school supplies, while the other is interested in advanced electronics. By tailoring messages to these specific preferences, brands can maintain relevance and drive deeper engagement. Here’s how: 1.

Media 69

Media Ad Inventory Electronics Audience 69

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97