Adweek

JUNE 21, 2022

That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. CANNES, France--Would you eat a human to save the planet?

Entertainment 279

Entertainment Food Impressions Advertising 279

Adweek

AUGUST 22, 2024

Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK. Advertisers can choose.

Finance 342

Finance Advertising Food Entertainment 342

Adweek

NOVEMBER 14, 2024

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

Advertising 364

Advertising Entertainment Media 364

Adweek

DECEMBER 2, 2023

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. Discovery have distanced themselves from X,

Advertising 348

Advertising Entertainment Media 348

Adweek

APRIL 30, 2024

At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics' advertising arm, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST (free ad-supported streaming television) service, Samsung.

Electronics 298

Electronics Advertising Entertainment Marketing 298

Digiday

DECEMBER 16, 2024

Beauty has built out its own entertainment arm, e.l.f. Thanks to the short-form content boom, advertisers like e.I.f While key agency partnerships remain intact for brand activation, an in-house entertainment arm allows the beauty brand to produce branded content fast enough to keep up with trends.

Entertainment 73

Entertainment Agency Media Marketing 73

Adweek

FEBRUARY 20, 2024

They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. out-of-home advertising declined 30%, from $8.5 Nearly four years ago, a significant number of people went inside and stayed there. Without people driving to work or walking around downtown, U.S.

Advertising 264

Advertising Food Entertainment Marketing 264

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Welcome to this episode of the Marketing Vanguard podcast.

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Ad Tech Marketing Entertainment Conversion 181

More About Advertising

DECEMBER 16, 2024

Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide entertainment-led content for brands. The Outfit’s work includes Channel 4, HelloFresh, Ring, McDonalds and Este Lauder.

Entertainment 52

Entertainment Agency Advertising Finance 52

Ad Tech Daily

SEPTEMBER 25, 2024

NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, (..)

Entertainment 98

Entertainment Advertising Ad Tech Ad Targeting 98

Adweek

JUNE 21, 2023

Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Announcing the.

Agency 364

Agency Entertainment Media Advertising 364

Adweek

NOVEMBER 11, 2024

Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. 11), Walmart debuted "Deals of Desire," a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals.

Entertainment 289

Entertainment Retail Advertising 289

Adweek

NOVEMBER 2, 2022

Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. Wall Street, Silicon Valley and Hollywood, and.

Entertainment 352

Entertainment Advertising 352

More About Advertising

FEBRUARY 11, 2025

Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E will work across … The post MSQs new Sport+Entertainment wins Virgin Media O2 first appeared on More About Advertising.

Entertainment 59

Entertainment Media Agency Advertising 59

Adweek

OCTOBER 31, 2024

Advertising spending growth is the highest it's ever been; same with entertainment, driven in part by the streaming wars and competition from UGC on social media. We live in an increasingly noisy world. Social media platforms are swelling exponentially.

Entertainment 317

Entertainment Media Advertising 317

Adweek

MARCH 20, 2024

which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Penske Media Corp.,

Ad Inventory 336

Ad Inventory Media Entertainment Advertising 336

Adweek

OCTOBER 1, 2024

Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in.

Education 317

Education Entertainment Media Advertising 317

Adweek

MAY 15, 2024

For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas.

Food 310

Food Entertainment Advertising 310

Adweek

OCTOBER 3, 2024

That's both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf.

Entertainment 306

Entertainment Agency Advertising Marketing 306

Adweek

APRIL 12, 2024

After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman.

Entertainment 312

Entertainment Advertising 312

Adweek

MARCH 24, 2025

Spafax has been part of WPP since 2000 and has a client list of airlines from nearly every continent.

Entertainment 150

Entertainment Agency Advertising 150

Adweek

NOVEMBER 21, 2023

Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of entertainment, it is also a great source of fun and enjoyment, not to mention gainful employment. The Thanksgiving holiday should be a time.

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Agency Entertainment Advertising 316

Adweek

MARCH 14, 2024

The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within the management consultancy itself.

Entertainment 312

Entertainment Agency Advertising 312

Digiday

JANUARY 12, 2025

Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In February, luxury behemoth LVMH announced the creation of 22 Montaigne Entertainment in partnership with Superconnector Studios. Continue reading this article on digiday.com.

Entertainment 85

Entertainment Finance Marketing Advertising 85

Adweek

JUNE 10, 2024

The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen connections and spark conversations." Starbucks is launching its own production studio, Starbucks Studios.

Entertainment 352

Entertainment Conversion Media Advertising 352

Adweek

JULY 18, 2022

On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Disney is the latest publisher to cross the upfront finish line.

Entertainment 306

Entertainment Advertising 306

Adweek

MAY 16, 2024

Following our conversation with NBCU's Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders.

Entertainment 278

Entertainment Conversion Marketing Advertising 278

Adweek

JANUARY 22, 2024

To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. The surrounding entertainment district, Mercedes.

Entertainment 306

Entertainment Advertising 306

Adweek

JANUARY 30, 2024

With Super Bowl 58 commercials clocking in at $7 million for 30 seconds, advertisers are all trying to make a sure bet with their creative.

Entertainment 298

Entertainment Agency Advertising 298

AdExchanger

FEBRUARY 11, 2025

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. The post Super Bowl Advertisers Tried To Play It Safe But Some Commercials Still Caused Controversy appeared first on AdExchanger.

Advertising 78

Advertising Entertainment 78

Digiday

FEBRUARY 3, 2025

If you watch the teasers or already released ads for Super Bowl LXI, its obvious that brands are taking a light-hearted approach, playing it safe by leaning on humor and classic brand advertising iconography to avoid ruffling anyones feathers this year.

Advertising 84

Advertising Marketing Entertainment 84

Adweek

OCTOBER 25, 2024

Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing agency Creator Authority--featured in the latest episode of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom--had an uncle who was a creative director at Wieden+Kennedy.

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Agency Entertainment Advertising Marketing 264

Adweek

JUNE 28, 2023

NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry.

Entertainment 290

Entertainment Media Advertising Marketing 290

Adweek

APRIL 15, 2025

CoComelon's first ad campaign was inspired by some of the show's most popular videos, according to Moonbug Entertainment.

Entertainment 261

Entertainment Advertising 261

More About Advertising

NOVEMBER 29, 2024

Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings.

Entertainment 98

Entertainment Audience Advertising 98

Adweek

FEBRUARY 10, 2025

The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest overlapping consumer groups. Music listeners in the U.S. who identify as sports fans listen to music 14% more than the average U.S.

Entertainment 244

Entertainment Advertising 244

Adweek

JUNE 6, 2024

BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company's new CEO Ted Sheffield, and it.

Entertainment 306

Entertainment Advertising 306