Adweek

MAY 9, 2024

In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new.

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Adweek

SEPTEMBER 29, 2023

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K.

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Adweek

DECEMBER 6, 2023

As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto. Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store.

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Adweek

SEPTEMBER 22, 2023

Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen.

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Adweek

DECEMBER 8, 2023

Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality. Shoppers can virtually try on a selection of items from the new collection by downloading the free Wanna Wear app on iOS. People can take.

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Adweek

JULY 29, 2024

TikTok fashion influencer Taylen Biggs and YouTuber Kat Stickler star in the ad, with Biggs leading a school in a musical performance that shows. Walmart is schooling parents in what their kids actually like.

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Fashion Retail eCommerce Media 312

AdExchanger

SEPTEMBER 15, 2023

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger. Should we trust them?

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Adweek

JUNE 3, 2022

Whether it's the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there's merit in riding the coattails of a megatrend, it can be. It's no secret Gen Z looks to social media to participate in the latest cultural trends.

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Fashion Media Advertising 279

Adweek

OCTOBER 15, 2024

While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal "a handsome mobile DJ providing a perfect track for every room" she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad.

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Adweek

MAY 8, 2023

While searches for "sustainable fashion" have jumped tenfold. But what do these sustainability-related advertising claims actually mean? Over the last decade, searches for "carbon neutral" have increased twentyfold, according to Google Trends.

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Fashion Advertising 279

Adweek

AUGUST 22, 2024

The work features actor Greta Lee in a brand debut that may be this fall's answer to Jeremy Allen White's headline-grabbing spring video for the legendary fashion label. The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in '90s nostalgia. Lee, a first-time Emmy nominee for.

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Fashion Advertising 306

Adweek

OCTOBER 20, 2023

Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store. Fusalp is a French leisure wear brand founded in 1952.

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Adweek

OCTOBER 11, 2023

Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase.

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Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

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Advertising Retail Pop-Up Media 88

Adweek

JUNE 6, 2022

Insurance is a tougher sell for marketers than the more tangible advertising categories, especially when it comes to younger consumers. It's not exactly an eye-catching new car or fashion line. So State Farm is hoping to introduce an element of fun to its otherwise actuarial discussions of premiums through gaming.

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Adweek

OCTOBER 6, 2023

Filmmaker and actor Taika Waititi's schedule is overflowing these days, with highlights that include walking in his first New York Fashion Week show for Herm?s, s, popping into the MTV Video Music Awards and stumping for his soccer-themed flick Next Goal Wins on the film festival circuit.

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Adweek

AUGUST 1, 2024

The actress--who's also an entrepreneur, producer, bestselling author and creative director of her fashion brand House of. Times have changed.

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More About Advertising

MARCH 20, 2025

The retailer’s improved fortunes are clearly encouraging it to become a bigger, year-round advertising player. Or maybe more, better advertising is helping to improve its fortunes?

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Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences. Advantage+ shopping campaigns. Optimization.

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Adweek

JUNE 28, 2022

Intimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach.

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Adweek

JULY 11, 2022

At a time when the selling of eyewear mainly rests on expressions of lifestyle and fashion, Pearle Vision's focus remains primarily on balancing its identity as a national brand that also happens to be the neighborhood eye doctor. The brand packs a lot practical as well as sentimental force into a new 15-second ad aimed.

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Adweek

AUGUST 2, 2022

He joins from online fast-fashion. Staring later this month, Birge will sit on the airline's management board with responsibility for marketing, digital, customer service, customer experience and insight.

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Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

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Marketing Pop-Up Fashion Entertainment 112

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

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MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

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More About Advertising

MAY 8, 2024

Ocean Outdoor has been appointed Official Out of Home Supplier to London Fashion Week (LFW) in a three year agreement with the British Fashion Council (BFC).

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Fashion Advertising Media 59

MNTN

JANUARY 31, 2025

Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV).

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Healthcare Fashion Audience Impressions 98

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Advertising Retargeting CPA Audience 52

More About Advertising

MAY 3, 2024

… The post Clare Hornby launches fashion brand ME+EM internationally – with T&Pm first appeared on More About Advertising. Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer.

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Digiday

MAY 15, 2024

YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform.

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Advertising Fashion Ad Inventory Agency 94

Digiday

AUGUST 6, 2024

X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. But in typical X fashion, it went completely off-script. Sue the advertisers for not buying ads, hoping to force their hand.

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MNTN

JANUARY 16, 2025

Addressable TV advertising goes beyond the contextual targeting of traditional television advertising to reach a brands specific target audience, no matter what content they are watching.Read on to learn more about what makes addressable TV such an exciting new prospect for marketers. What is Addressable TV Advertising?

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More About Advertising

APRIL 4, 2024

Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents.

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More About Advertising

SEPTEMBER 5, 2024

Now that John Lewis has got its fashion mojo back, Marks & Spencer is facing some serious competition on the high street (although in reality the battle is probably online).

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More About Advertising

MARCH 4, 2024

The world’s most famous Out of Home advertising landmarks hosted the first-ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week. For … The post Ocean Outdoor and Branded Cities debut transatlantic OOH live fashion spectacle first appeared on More About Advertising.

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Fashion Advertising Media 59

MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025. By 2025, U.S.

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Advertising Audience Impressions Retargeting 52

Martech

JANUARY 3, 2025

A fashion brand editorial guide might state the tone is chic and aspirational vs. casual or humorous. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Instead of A/B testing, marketers can programmatically test from A to infinity.

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