Remove Advertising Remove Fashion Remove Pop-Up
article thumbnail

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Bring Paris to U.S.

Marketing 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Metaverse and B2C Brands: 2022 Highlights

Martech Series

Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Facebook – Meta. Coca- Cola.

Fashion 129
article thumbnail

Martha Stewart & Pine Brothers disrupt the Golden Globes and blow up Twitter!

Gods of Advertising

There are no pop culture references. Hell, even the product shot –a mortis still life- is pure old-timey advertising. According to AdAge, Twitter blew up. With the right follow through, Pine Bros could become the next Mentos or Altoids –an old-fashioned brand on the tip of everyone’s tongue. Frankly, the whole spot is.

Fashion 83
article thumbnail

Move Over, Brand Awareness: Performance is Stealing the (TV) Show

MNTN

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. TV watchers and advertisers alike have made the shift to streaming TV We’ve all seen the TV-watching landscape rapidly evolve over the past several years.

article thumbnail

Calling out GQ magazine on some double-pleated shite.

Gods of Advertising

So, I picked up the latest issue of GQ to read on the plane. Later, “GQ’s exclusive advertising section” pays tribute to the winner of Express’s Back2Business contest, Nick Taranto. Yeah, these two are the problem. I like looking at all the cool s**t men can own, wear and do. Provided you’re super f-cking rich. More on that later.)

Fashion 84
article thumbnail

Why Kim Kardashian is sold on QR codes for Skkn by Kim

Digiday

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. “It allows for personalized advertising when layered in with GeoLocation settings and customer data from purchases made in person and a week prior.”

Pop-Up 94