Basis

JULY 24, 2023

Say you're running an ad campaign, and you want to target 35-year-old moms who enjoy board games and luxury fashion. Without knowing where board-game-loving, luxury-fashion-buying moms spend their time, it could take months of trial and error to figure out which ad placements will reach that audience most effectively. The great news?

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Single Grain

MAY 18, 2023

Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. Work With Us The Rise of Instagram Advertising Many companies are investing in Instagram marketing and advertising, with 98% of fashion brands on the platform.

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Digiday

DECEMBER 19, 2022

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. “It allows for personalized advertising when layered in with GeoLocation settings and customer data from purchases made in person and a week prior.”

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InMobi

NOVEMBER 6, 2017

Know where your users are and go programmatic: It’s intuitive for marketers to focus their advertising spends on shopping/m-commerce sites and social media. To ensure even more precision in delivering advertising messages, marketers must go the programmatic route to ensure that they are reaching premium and relevant audiences.

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MNTN

JULY 21, 2022

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours of Connected TV (CTV) advertising data. The Results Are in: Advertisers are Leveraging CTV as a Performance Marketing Channel. Verified Visits. Verified Visits.

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Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. Currently, Google collaborates with advertisers to ensure that the transition has minimal impact on the online marketing sector. . Cookies serve a useful purpose, at least with the original intent.

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Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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PrograMetrix

JULY 7, 2021

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising. However, it's difficult and often impossible to get cannabis ads approved on these platforms due to advertising rules and restrictions. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Location Retargeting.

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Digiday

NOVEMBER 15, 2022

For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. Warner Bros.

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Advendio

APRIL 4, 2023

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers. Ads aren’t clickable here but are retargetable.

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PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. What's exciting for marketers today, though, is the sheer amount of intent data that's available online and the turnkey fashion with which marketers can apply intent data to improve advertising performance. How to Use Intent Data in B2B Programmatic Ad Campaigns.

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Single Grain

JULY 14, 2023

As we dive deeper into 2023, the rapid and relentless evolution of video advertising technology continues to astonish and challenge marketers. Our screens have become the epicenter of human interaction and commerce, ushering in an era where video advertising trends can make or break a marketing strategy.

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PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. Though marketing within the CBD industry is highly regulated and complex, there are a variety of ways CBD brands can set themselves apart through compliant digital marketing and advertising. Advertise Your CBD Products as Health and Wellness Solutions.

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Ad Monsters

MARCH 31, 2023

As advertisers and publishers ask more users for their information online, a crucial part of the exchange is trust; consumers want to know that the data they are offering will only be used in the way they have authorized. You will want to advertise to them, but also re-target and re-market to keep them coming back. “To

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Martech

MAY 13, 2022

For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms.

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Single Grain

MARCH 20, 2020

In fact, retargeted ads can bring 26% of shoppers back to your site: What’s more, research shows that personalized retargeted ads can lead to ROIs of over 1,300% – and can help you reach those customers who abandoned their carts. There are several platforms you can use to effectively retarget your customers, such as: Google Ads.

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Basis

JUNE 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Check out last month’s post to learn about the art and science of cross-device targeting ! Objective 2: Traffic and Consideration.

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Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. Book My Free Marketing Consultation. 2) Single Grain. The Lesson.

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AdvertiseMint

MARCH 6, 2024

As its name suggests, Facebook interest targeting enables advertisers to connect with users based on specific parameters. This guide will discuss how interest targeting works and how you can use it to maximize your advertising campaign. Do you need experts to advertise your products or services on Facebook?

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InMobi

JUNE 29, 2016

Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. India’s largest fashion e-commerce player had the goal of activating users who haven’t bought anything after a week of installing their app.

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Single Grain

MAY 9, 2023

Enterprise paid ads are essential online advertisements that target large-scale, high-value companies in order to promote a brand’s products or services. This is especially true considering that each of the following factors of PPC advertising will need a different approach.

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Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

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Oko

AUGUST 8, 2024

Google Ad Exchange (AdX) is a leading programmatic marketplace designed to connect publishers with advertisers through a sophisticated auction system. This model encourages advertisers to bid their true value (instead of trying to guess what competitors are bidding and accidentally overpaying), fostering a competitive environment.

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Single Grain

SEPTEMBER 12, 2019

Working with influencers can be cheaper than paid advertising and is much more effective because you can buy into the influencer’s loyal (and often huge) following. Industries like fashion/beauty and photography have seen a huge rise in the popularity of influencer marketing over the past several years.

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InMobi

JUNE 12, 2020

Which makes it a uniquely compelling medium to supercharge the brand’s advertising potential. For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years.

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AdvertiseMint

DECEMBER 24, 2023

Examples of Facebook Brand Awareness Campaign Objectives Setting a clear objective is crucial in the constantly changing nature of online advertising. A fashion retailer employs Facebook’s carousel ads to showcase various clothing items in a single post. Building page likes and follows. Running video ad campaigns.

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Single Grain

AUGUST 7, 2019

It’s no surprise that consumers are more likely to trust recommendations from people they know or even customer reviews, as opposed to advertising: So what is it that makes personal recommendations so powerful? Retargeting 101: Why It’s Essential for Any Marketing Funnel. Click To Tweet. The bottom line? For example: 72% of U.S.

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Single Grain

FEBRUARY 22, 2024

These goals should be SMART: Specific Measurable Achievable Relevant Time-bound Let’s take the example of an online store specializing in sustainable fashion. Using the SMART framework, the store sets the following objective: Specific: Increase online sales of sustainable fashion products by targeting eco-conscious consumers aged 25-40.

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InMobi

MAY 27, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Welcome to another edition of Mobile Insights with InMobi! They are now convinced about mobile as a core performance and distribution channel."

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InMobi

APRIL 1, 2019

While there are lots of “free” options available (free in the sense of spend, not time spent, of course), many brands see key success using paid tactics like acquisition-focused advertising to cut through the noise. Push notifications, retargeted advertising, emails and social media posts can all help in this endeavor.

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Single Grain

MAY 18, 2022

The right agency identifies your target audience and helps you create personalized marketing and sales campaigns designed to increase advertising clicks, sales and brand recognition. Develop advertising strategies: To generate leads for your sales team, your agency needs to get the word out about your brand.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Fortune aims to build revenue by prioritizing branded content.

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Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? A promotional plan is a strategic document that outlines your company’s marketing and advertising efforts over a specific period.

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AdvertiseMint

OCTOBER 25, 2023

Fashion and Apparel Clothing brands employ hybrid distribution with both direct and indirect channels. Regardless of your preferred channel of distribution, AdvertiseMint can help your business sell more products with effective paid advertising. This allows massive-scale distribution to make products widely available everywhere.

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Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Create a fun hashtag for my fashion business. In this example, I mentioned I want to focus on new couches: It’s still not 100% – I never said I want to advertise more than one couch. What are the best types of advertising on Facebook Ads?

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MNTN

MARCH 6, 2025

Over-the-top (OTT) advertising isnt the futureits the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. This guides got everything you need to nail OTT advertising in 2025. By 2025, U.S.

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Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A As a traditional advertising channel, out-of-home is tried and true. Or as Chong puts it, “it’s a really well-understood media.”

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