InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This is a critical point, as over 50% of apps monetize through advertising. For example, consider banner-style display ads.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Martech Series

AUGUST 24, 2022

Liberated Syndication Inc. (“Libsyn”) announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. “As Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Martech Series

JANUARY 9, 2023

The new partnership will focus on providing access to Phi’s premium digital billboards in UAE to global advertisers via Lemma. Phi advertising is onboarding 50% of their screens onto the Lemma SSP, with hopes to develop a network that is entirely available programmatically.

Advertising 73

Advertising Fill rate Audience ROI 73

Ad Monsters

MARCH 13, 2024

The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue. If you know anything about VAST is that it throws errors plenty of times, you need to have fallbacks in place to account for that.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. One way to do this is by partnering with audio advertising networks such as Spotify and Google to access their audio demand.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

Advertising 106

Advertising Retail GDPR Real Estate 106

PubMatic

OCTOBER 15, 2024

By facilitating more brand-focused campaigns, app developers create impactful advertising experiences that improve retention rates and app value. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Martech Series

JULY 21, 2022

the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to provide the following business update following its fiscal fourth quarter and fiscal year ending June 30, 2022. INEO Tech Corp.

Fill rate 87

Fill rate Retail Impressions MarTech 87

Digital Turbine

AUGUST 31, 2022

While mobile app users are tightening their belts,advertisers are pushing even harder to get those users to selectively spend with them. Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 Billion by 2027, exhibiting a CAGR (Compound Annual Growth Rate) of 20.73% during 2021-2027.

Fill rate 98

Fill rate CPM Audience Advertising 98

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

Digital Turbine

MAY 1, 2023

Improved fill rates: Google bidding ensures you find the best available ad to fill each of your ad requests. While the shift to bidding continues incrementally with publishers using hybrid model mediation, the benefits of real-time bidding are clear.

Fill rate 98

Fill rate Ad Inventory Impressions Advertising 98

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Ad Exchange also gives publishers access to a large pool of advertisers integrated with Google Ad Manager, higher demand, better CPMs, and more.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

OpenX

FEBRUARY 28, 2025

In this environment, advertisers need both performance-driven precision and the agility to pivot as audience behaviors shift. By making CTV more accessible, streamers, broadcasters, and content owners unlock new streams of incremental revenue by tapping into demand from a broader set of advertisers. Thats where biddable CTV comes in.

Fill rate 52

Fill rate ROI Audience Agency 52

Martech Series

NOVEMBER 18, 2022

Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Monetize More

MARCH 3, 2023

Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. AdSense comes with many advanced features give you full control and access to thousands of advertisers. Viewdeos Viewdeos helps publishers monetize traffic through video advertising.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Digital Turbine

DECEMBER 14, 2022

Publishers that use ad revenue as a means of monetization may wish to capitalize on longer gaming sessions with interactive ad formats and longer format unskippable ads that warrant a higher price from advertisers. Auction analytics are extremely important to advertisers. About Kevin Ford, Senior Marketing Manager at Mintegral.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. These data points are heavily influenced by seasonal advertising spend — the times of year in which consumer activity fluctuates cyclically, and when companies are more (or less) likely to deploy their fiscally-planned advertising budgets.

Fill rate 115

Fill rate CPM Advertising Retail 115

Brid.tv

APRIL 3, 2023

Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? Get the Best RPMs for Your Inventory With Brid.TV’s Dynamic Floor Optimizer What Is a Price Floor in Programmatic Advertising? CPM, only those advertisers who are willing to pay $2.00 If your ad fill rate is low, your price floor is likely too high.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

VideoWeek

MARCH 25, 2025

How do you see performance advertising developing in FAST (and CTV more broadly)? Ultimately, the question with FAST is who is able to do the best job of making money from advertising. The growth in their mobile advertising business has been immense, and the key to their business is performance marketing.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Ad Monsters

JULY 30, 2024

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. While a significant portion of that budget will go to linear TV, digital advertising remains a critical battleground.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Martech

MAY 30, 2024

This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. streamlines and enhances advertising campaigns across major digital platforms, including Facebook, Instagram, Google, YouTube, Snapchat, LinkedIn, Spotify, and TikTok. Launch Cart’s LaunchAds.ai

MarTech 107

MarTech Fill rate Ad Inventory Impressions 107

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Ad Monsters

OCTOBER 1, 2022

Receive more advertiser spend — Platforms are always updating default buyer settings, so updating your ads.txt files ensures you are eligible for all platform ad campaigns. If more advertisers have the capability to bid for ad space, this results in more revenue. These seemingly small issues could, quite literally, cost you.

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

AUGUST 10, 2022

Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. Additionally, it could also include a service that enables publishers to find and display ads on their sites from ad networks, direct advertisers, and other sources. What can ad mediation do?

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

InMobi

MARCH 19, 2025

Unlike traditional analog media, addressable media allows advertisers to create personalized experiences that resonate with users on a granular level. In turn, numerous advertising platforms have heralded the return of contextual targeting, once considered a relic of the past, as the savior of digital advertising’s future.

Audience 52

Audience Advertising Fill rate Cookies 52

InMobi

FEBRUARY 12, 2014

While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. If you are a publisher and it requires you to source the advertisers yourself, you will be limited to the strength of your Sales team. Last week, we announced the launch of our Native Ads Platform.

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Martech Series

NOVEMBER 21, 2022

The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. Secondly, advertisers and publishers are beginning to realize the importance of not only preserving addressability, but addressing the non-addressable as well.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. That’s why ad analytics are indispensable.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

OCTOBER 12, 2021

As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers. Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue.

Retail 52

Retail Fill rate Media Demand Side Platform 52