InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. Advertisements displayed on your site are most likely customized for the holidays, so be sure to complement these with holiday-themed articles.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. If you see an ad tech term and are still thinking, WTF?!!! This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs. Boost video and ad viewability with a floating HTML5 player.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. RPMs are the most popular metric in the advertising industry that gives you the numbers for average earnings per thousand pageviews. Related Read : [link]. Get started here.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

MAY 15, 2023

Bear in mind that in articles, especially long ones, the lower part of the article has lesser viewability of the ads. This instance, among others, can affect the viewability of the entire site. Improve Viewability In continuation to the topic above, having good viewability yields better Ad eCPM. How do we do that?

Finance 52

Finance Viewability Fill rate CPM 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

FEBRUARY 29, 2024

Digital advertising is a goldmine for website publishers. Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

JANUARY 9, 2024

Video header bidding is a bidding technology that publishers use to sell video ad inventories to advertisers in real-time. It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. This way, you can improve the fill rate and, thereby, ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

DECEMBER 29, 2022

Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

OCTOBER 19, 2021

This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos. increase in ad revenues and an impressive 50% increase in fill rates."

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

InMobi

FEBRUARY 24, 2021

We expect that the proportion of users opting in to user tracking will be low, and consequently, advertisers have a much smaller pool of addressable users on Apple devices. Publishers should experiment with messaging, design, and even timing of the permission pop-up so that they can maximize opt-in rates.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

APRIL 17, 2024

As a more controlled sub-form of programmatic advertising , programmatic direct has become more widespread in digital advertising due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 30, 2023

As the sub-form of programmatic advertising , programmatic direct has gained prevalence in the digital advertising industry due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Advertisers love interactivity, and VAST in its original form couldn’t address this requirement. So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Flashtalking by Mediaocean

MARCH 31, 2022

IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. Starting on Thursday, March 31 at 8:30 a.m.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. But clawbacks due to advertiser non-payment – no.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Smart Refresh Implementing ad refresh can serve multiple ads on the same advertising placement to the same user. Advertisers pay less as you show the same ads to the same users.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. Relevant content Content matters a lot.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9%

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. According to IAB Tech Lab’s Video Format Guidelines , instream video ads are video ads that accompany existing non-advertising video content. Managed Ads Service What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Better viewability : Buyers seek a website or ad unit with viewability over 70%.

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT)(Netflix, Hulu, and Amazon) Connected TV (CTV) Types of Video Ads There are many types of video ads, i.e., ad formats in adtech to appeal to different users. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

JANUARY 12, 2023

Increase in session depth resulting in less interest from advertisers with each increase of pageview during a session. Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? The Business Side of Online Advertising And then let's talk about business development.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52