Adweek

NOVEMBER 9, 2023

The global finance tech. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors.

Finance 285

Finance Retail Audience Media 285

Adweek

FEBRUARY 5, 2025

NerdWallet introduced its first spokesanimal in a teaser last week for its Super Bowl 59 ad, giving a true sneak peek into the creative where many fellow Big Game advertisers tend to be coy about their storylines. But it turns out the personal finance app kept a little something in its back pocket for the.

Finance 198

Finance Advertising 198

MNTN

NOVEMBER 22, 2024

Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples. Steve-O is known for his wild stunts, making him the perfect spokesperson to bring energy and excitement to a demo that was about performance-driven advertising.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Digiday

JANUARY 12, 2025

Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In December, Sugar23 and production and distribution company Fifth Season kicked-off a three year venture to work with advertisers to co-finance $100 million of productions.

Entertainment 83

Entertainment Finance Marketing Advertising 83

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 122

Cookies Advertising Finance Machine Learning 122

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. Tip: Leverage locals.

Marketing 109

Marketing Finance ROI Media 109

AdExchanger

JULY 27, 2023

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to stagnate. The post Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom appeared first on AdExchanger.

Finance 98

Finance Advertising 98

More About Advertising

JANUARY 1, 2025

As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

Advertising 52

Advertising Audience Finance Media 52

More About Advertising

DECEMBER 31, 2024

As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

Advertising 52

Advertising Audience Finance Media 52

AdExchanger

JUNE 7, 2024

Eventually, though, if retailers are to become a real pillar for advertisers across categories like finance, travel, automotive and entertainment, they’ll need to build non-endemic businesses.

Retail 89

Retail Finance Advertising Entertainment 89

Martech

JANUARY 3, 2025

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded.

A/B Testing 132

A/B Testing Machine Learning Finance Fashion 132

Ad Monsters

SEPTEMBER 9, 2024

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. However, its perception has evolved in recent years, often framed in a good versus evil context by those battling for advertising dollars. Here’s what brands need to know to stay ahead in the evolving digital landscape.

Advertising 105

Advertising Healthcare Finance Conversion 105

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. and the U.S.

Marketing 131

Marketing CPL CPA Finance 131

MNTN

MARCH 7, 2024

And, according to a new study from The Trade Desk, advertisers know this. This increase in viewership is leading many advertisers to bet big on this growing channel. In fact, 95% of advertisers say they plan to maintain or increase their share of spend on programmatic CTV this year. Connected TV in the News Warner Bros.

Advertising 98

Advertising Finance Audience Marketing 98

Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Here are five things publishers should be doing to shore up their finances. That’s what financial literacy is all about.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

More About Advertising

APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. The Out claims to dispense with all that … The post Cream wins JLR’s The Out luxury car rentals first appeared on More About Advertising. A few years ago VW was described as Europe’s biggest bank.

Finance 105

Finance Agency Advertising 105

Digiday

SEPTEMBER 4, 2023

Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel , 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market.

Finance 87

Finance Advertising Media Marketing 87

More About Advertising

AUGUST 17, 2022

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. The post Can Rocky “future-proof” Ladbrokes advertising? first appeared on More About Advertising.

Advertising 115

Advertising Entertainment Finance Media 115

Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. Suppliers could self-fund the requirement or participate in KDP’s Supply Chain Financing Program with Prime Revenue (a capital solution).

Ad Tech 105

Ad Tech Finance Agency Ad Space 105

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers.

Advertising 92

Advertising Finance Media Audience 92

More About Advertising

AUGUST 27, 2024

Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising. This mirrors its media entity OMG.

Advertising 111

Advertising Agency Media Finance 111

Basis

OCTOBER 6, 2023

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. That said, podcast advertising is a new(er) and ever-evolving space, and many marketers likely have some questions, such as: “Should I consider podcast advertising?”

Advertising 97

Advertising Audience Click Through Rate CPM 97

MNTN

DECEMBER 9, 2024

Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar. Facebook, Google Ads, and other digital advertising spaces all use this popular pricing model, making it one of the most widely used digital marketing metrics. What Is a Cost-Per-Click (CPC)?

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

The Ad Tech Blog

JULY 17, 2024

HE is particularly useful in scenarios where data privacy is paramount, such as in healthcare and finance. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. This means that sensitive data can remain secure while still being processed.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

Exchange Wire

FEBRUARY 27, 2023

From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [.] Web3’s practical applications are already being felt across various industries.

Healthcare 98

Healthcare Finance Education Communications 98

illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. Grether has previously served as the Vice-President and General Manager of advertising for the ride-sharing app Uber, through which he grew advertising revenue to over $1 billion with more than 500,000 advertisers globally.

Marketing 111

Marketing Retail Finance Ad network 111

Digiday

MAY 29, 2024

Market check About a year ago, advertiser categories like technology, finance, insurance and retail were decidedly not spending very much with digital publishers. In the first half of this year, however, publishers say there’s been a rebound – though not quite a full blown return.

Media 88

Media Finance Retail Advertising 88

The Ad Tech Blog

JULY 9, 2024

FL is particularly useful in scenarios where data privacy is paramount, such as healthcare, finance, and digital advertising. Challenges in Cybersecurity Protecting Digital Advertising Ecosystems One of the most challenging problems in cybersecurity is protecting digital advertising ecosystems from cyber threats.

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

Audience 97

Audience Ad Exchange Finance Media 97

Marketing Tech News

MARCH 12, 2024

The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per.

Banner 82

Banner Finance Mobile Ads Entertainment 82

Martech

JANUARY 4, 2024

The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care. Third-party cookies are on their way out of the door. Google really seems to mean it this time as it begins phasing them out for 1% of Chrome users.

Marketing 110

Marketing Finance Cookies MarTech 110

Ad Rants

JULY 3, 2024

For instance, a finance services company could share practical tips on managing personal finances that help people solve real problems. Invest in Paid Advertising Investing in paid advertising like Google Ads or social media ads can immediately boost brand visibility.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

More About Advertising

DECEMBER 22, 2024

first appeared on More About Advertising. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was … The post MAA 2024 Review of the Year: whats creativity got to do with it?

Advertising 105

Advertising Finance Media Agency 105

Martech

JANUARY 25, 2023

Does your finance team use QuickBooks? HubSpot Payments now supports the creation of refund receipts in QuickBooks , increasing the chance of financial approval to use HubSpot Payments to enable non-finance managers to report on revenue in HubSpot.

Finance 112

Finance Communications Conversion ROI 112

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. Reticle AI’s emotional categorization capabilities and Adelaide’s attention measurement tools help advertisers align creative messages with emotionally congruent digital content, resulting in better resonance and engagement.

MarTech 119

MarTech Finance Conversion Audience 119

Martech

JUNE 25, 2024

Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity). When I joined GumGum, I joined as the VP of Finance.

Finance 104

Finance MarTech Audience Advertising 104

The Ad Tech Blog

MAY 4, 2024

This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare. Applications in Digital Advertising In the context of digital advertising, federated learning enables advertisers to create personalized ad experiences without compromising user privacy.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130