More About Advertising

SEPTEMBER 22, 2022

A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years. The ad shows a customer taking money out of an ATM while the walls of the.

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More About Advertising

AUGUST 26, 2022

The post Wieden+Kennedy rises to the Revolut finance challenge first appeared on More About Advertising. . ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.

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Finance Advertising Agency 59

Martech Series

OCTOBER 20, 2022

After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction. The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity.

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Finance MarTech Audience Marketing 79

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

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Media Finance Marketing Advertising 327

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

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Exchange Wire

APRIL 18, 2023

In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [.]

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Finance Advertising 52

Martech Series

AUGUST 29, 2022

In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment?SVIC?, The post YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in Omnichannel Intelligent Marketing appeared first on MarTech Series.

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Finance Marketing MarTech Advertising 82

Ad Monsters

SEPTEMBER 9, 2024

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. However, its perception has evolved in recent years, often framed in a good versus evil context by those battling for advertising dollars. Here’s what brands need to know to stay ahead in the evolving digital landscape.

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More About Advertising

SEPTEMBER 6, 2023

Nicely done and a good … The post A mixed 30-second bag: Amazon Business, Hillarys and UK Finance first appeared on More About Advertising. First up is Amazon Business from Joint showing that Rome really could have been built in a day, if only Emperor Bezos had been in charge.

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More About Advertising

APRIL 22, 2021

Every brand in the Brand Finance UK top 10 lost value last year, and many are likely to see a permanent decline, thanks to long term trends. The post Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back first appeared on More About Advertising.

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Finance Advertising 72

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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Cookies Advertising Finance Machine Learning 109

Exchange Wire

MARCH 30, 2023

Channel Factory, the global brand suitability and contextual advertising platform is bolstering its leadership team in the US by appointing Gerry Garcia as chief financial officer. Garcia is a veteran of the industry, with over 20 years experience in advertising, [.]

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Finance Advertising 52

AdExchanger

JUNE 7, 2024

Eventually, though, if retailers are to become a real pillar for advertisers across categories like finance, travel, automotive and entertainment, they’ll need to build non-endemic businesses.

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Retail Finance Advertising Entertainment 101

Adweek

APRIL 18, 2023

When Silicon Valley Bank collapsed in March, the media industry braced itself for a wave of related fallout, as the financial institution had played a critical role in financing many of the technology companies that facilitate the flow of digital advertising.

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Finance Media Advertising 259

All About Advertising Law

MARCH 9, 2020

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

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Finance Marketing Agency Advertising 52

All About Advertising Law

JUNE 12, 2020

The FTC continues policing business-to-business deception and its focus on small-business financing. Personal Guaranty of Performance — The FTC alleged that defendants’ advertising misrepresented to consumers that defendants required no personal guaranty from business owners. Collection Practices. Click here to register!

Finance 52

Finance Non-Profit Advertising Marketing 52

Martech Series

OCTOBER 19, 2022

Anonos, provider of the only technology that resolves the conflict between data use and protection with 100% accuracy, announced it has raised $50 million in growth financing backed by its intellectual property (IP) portfolio, facilitated by Aon (NYSE: AON) and led by GT Investment Partners (“Ghost Tree Partners”). “We

Finance 79

Finance Machine Learning GDPR Education 79

AdExchanger

JULY 27, 2023

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to stagnate. The post Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom appeared first on AdExchanger.

Finance 79

Finance Advertising 79

MNTN

MARCH 7, 2024

And, according to a new study from The Trade Desk, advertisers know this. This increase in viewership is leading many advertisers to bet big on this growing channel. In fact, 95% of advertisers say they plan to maintain or increase their share of spend on programmatic CTV this year. Connected TV in the News Warner Bros.

Advertising 98

Advertising Finance Audience Marketing 98

Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. Suppliers could self-fund the requirement or participate in KDP’s Supply Chain Financing Program with Prime Revenue (a capital solution).

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Ad Tech Finance Agency Ad Space 105

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers.

Advertising 80

Advertising Finance Media Audience 80

Adweek

NOVEMBER 9, 2023

The global finance tech. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors.

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Finance Retail Audience Media 256

Digiday

JULY 12, 2022

Aside from social platforms, Willa is also working with influencers and is advertising on Hulu and YouTube with digital video spots. It’s unclear how much exactly Willa is spending on advertising as Levin declined to share ad budget figures. Levin did note that Willa just started to use paid advertising over the last year.

Finance 67

Finance Audience Media Advertising 67

Digiday

AUGUST 27, 2023

The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year over year, instead of down, according to several publisher CROs. Tech and finance are still soft, however, and entertainment is bracing for a slump thanks to the writers’ and actors’ strikes.

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Finance Advertising Fashion Entertainment 66

More About Advertising

AUGUST 27, 2024

Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising. This mirrors its media entity OMG.

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More About Advertising

APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. The Out claims to dispense with all that … The post Cream wins JLR’s The Out luxury car rentals first appeared on More About Advertising. A few years ago VW was described as Europe’s biggest bank.

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Finance Agency Advertising 105

More About Advertising

SEPTEMBER 30, 2024

Neverland will take 25% and provide a start-up package including some finance. The first two are scheduled to open early … The post Neverland launches global creative agency franchise with Blueprint first appeared on More About Advertising.

Agency 59

Agency Finance Advertising 59

Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Here are five things publishers should be doing to shore up their finances. That’s what financial literacy is all about.

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Ad Ops Finance Ad Server Impressions 111

Digiday

SEPTEMBER 4, 2023

Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel , 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market.

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Finance Advertising Media Marketing 79

More About Advertising

SEPTEMBER 13, 2024

PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer finance industry, in the US initially and maybe globally. BBH has gone big with Will Ferrell too, showing how big, celeb-focussed advertising is still the most powerful way to launch an important new product.

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Finance Advertising Agency 59

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

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Advertising Marketing CPC ROI 98

More About Advertising

NOVEMBER 20, 2017

Consultancy Brand Finance has been looking at the “brand value” of the UK monarchy – not their personal finances – and deduced that the capital value of the UK monarchy as a business is a hefty £67.5bn, making an annual contribution to the UK economy of £1.766bn whereas its actual cost per head of population.

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Finance 40

More About Advertising

NOVEMBER 11, 2024

Free Photo | Regulations Conditions Rules Standard Terms Concept In the country, gambling advertising has become a complex and highly regulated sector, that includes various gambling platforms from the betting shop on the corner to the mobile casino app.

Advertising 52

Advertising Finance Media 52

Basis

OCTOBER 6, 2023

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. That said, podcast advertising is a new(er) and ever-evolving space, and many marketers likely have some questions, such as: “Should I consider podcast advertising?”

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Advertising Audience Click Through Rate CPM 89

Martech Series

JANUARY 11, 2023

According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. The post New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs appeared first on MarTech Series.

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The Ad Tech Blog

JULY 17, 2024

HE is particularly useful in scenarios where data privacy is paramount, such as in healthcare and finance. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. This means that sensitive data can remain secure while still being processed.

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Healthcare Machine Learning Finance Ad Tech 130

Digiday

MAY 3, 2023

this fall to attract readers and advertisers on this side of the pond. BBC Studios creates, develops, produces and sells TV content, as well as advertising and sponsorship deals on BBC.com, its apps, its TV channel BBC World News and on the BBC World Service in both the U.K. one of its largest markets outside of the U.K. — Maitra said.

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Advertising Finance Audience Marketing 80