More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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The Ad Tech Blog

MAY 4, 2024

This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare. Applications in Digital Advertising In the context of digital advertising, federated learning enables advertisers to create personalized ad experiences without compromising user privacy.

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Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Display advertising revenues were fairly static, up by 0.1 But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year.

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Martech Series

AUGUST 3, 2022

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission critical nature of first-party data driving the future of their customer experience.”.

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada manages and.

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Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

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Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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More About Advertising

DECEMBER 14, 2021

The combination of data legislation like the EU’s GDPR or Virginia’s recently-passed CDPA, and the industry’s advocacy has helped with this education, but regularly these discussions have the wrong focus. The post Chris Hogg of Lotame: less is more - why minimising data is the way to stay ahead first appeared on More About Advertising.

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More About Advertising

MARCH 6, 2018

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row of zeroes in each computer’s programming. The pre-Y2K run-in spawned a mini-industry of consultants –.

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Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. And in the modern marketing world, that’s a crucial balance to get right.

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Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. What comes to mind when you think about being Black and working in advertising and digital media? .’

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Monetize More

MAY 4, 2023

In the programmatic advertising world, publisher brand safety, integrity, and security are of critical importance. One way to achieve this is by working with the right advertising technology partner. Moreover, ad technology partners can help publishers stay on top of the latest trends and developments in the advertising industry.

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Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative. Privacy-Compliant Geotargeting.

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Cookies Geo targeting Real Estate GDPR 81

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers.

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Cookies GDPR Ad Tech Advertising 52

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Deceptive digital advertising has radical consequences, so make sure you don't make false claims. They had to settle the litigation – worth $1.55

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. The outlook for total advertising revenue is challenging given the current macroeconomic environment,” said ITV CEO Carolyn McCall.

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Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. AdsCompass has been around for almost a decade and this ad network has quietly established itself as one of the top options for both publishers and advertisers.

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Ad Monsters

JUNE 28, 2022

Some vendors have already announced plans to sunset their DMP offerings, which could signal the beginning of the end for programmatic advertising. By pooling data into a single point of reference, an MDM gives teams across the company (customer service, finance, sales, product development, etc.)

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Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

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VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Deliveroo is expanding its advertising offering on the website and app, the company has announced.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding.

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VideoWeek

FEBRUARY 17, 2023

“More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

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Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

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More About Advertising

SEPTEMBER 21, 2018

By James Harries, analyst WPP, the world’s largest marketing group, shares hit a five-year low in July amidst continued uncertainty following the departure of long-term chief executive Sir Martin Sorrell, as well as the uncertainty of GDPR. Former COO Mark Read was appointed as new CEO in September, tasked with driving a new era of.

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VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. And secondly, OpenX will delineate TV-like CTV inventory (i.e,

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Digiday

NOVEMBER 20, 2022

However, because marketers generally don’t own the web pages through which they’re advertising or selling goods, contextual personalization is less frequently available to them beyond general site and category targeting. They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.

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Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

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Single Grain

FEBRUARY 15, 2024

Users are increasingly wary of how mainstream engines use their data, from tracking searches to profiling users for targeted advertising. Ad-Free Experience or Safe Advertising: By offering an ad-free experience or vetting advertisements carefully, these search engines reduce the risk of malicious ads that could lead to compromised security.

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Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

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Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. of total purchases. Reduced costs. Higher marketing ROI.

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