Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. ” Meaning: the advertiser picked a price point (e.g., Optimization was primarily by “suppression.”

Media 98

Media Ad Server CPM Ad network 98

Basis

OCTOBER 6, 2023

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. That said, podcast advertising is a new(er) and ever-evolving space, and many marketers likely have some questions, such as: “Should I consider podcast advertising?”

Advertising 88

Advertising Audience Click Through Rate CPM 88

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Investors are bullish on the idea, in any case.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. To kick things off, let’s do a quick overview of the CTV advertising landscape today. To kick things off, let’s do a quick overview of the CTV advertising landscape today. Why the explosion?

Advertising 81

Advertising Viewability Brand Awareness A/B Testing 81

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. “We’ve been impressed by the company’s continued innovation, rapid scaling, and high levels of customer satisfaction.

Finance 96

Finance Affiliates eCommerce MarTech 96

Ad Rants

JULY 3, 2024

Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices. For instance, a finance services company could share practical tips on managing personal finances that help people solve real problems.

SEO 215

SEO Click Through Rate Conversion Rate Audience 215

VideoWeek

NOVEMBER 21, 2023

While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment. And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

Agency 105

Agency Impressions Advertising Finance 105

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Cookies 97

Cookies CPM Food Ad Tech 97

Single Grain

JUNE 12, 2023

In recent years, misleading statistics in advertising have become increasingly prevalent. Companies and advertisers have realized that statistics can be manipulated to present their products in the best light possible and, as a result, consumers are often presented with a distorted view of the truth.

Advertising 52

Advertising Food Impressions Electronics 52

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “And the new solution proposed by Google, the Topics categories, those are going to go back to the days of soap opera advertising,” DeZao said. “But I think we’re in the panic stage now.”

Cookies 130

Cookies Impressions MarTech Retail 130

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve. Let’s dive deeper.

Advertising 52

Advertising Communications Agency Real Estate 52

Martech Series

DECEMBER 19, 2022

His experience spans corporate development, sales, finance, and operations leadership roles across the technology and financial services industries. Marketing Technology News: Black Friday 2022: Online Advertisers Got More Bang for Their Buck on Social. Acquia today named Stephen Reny as President and CEO.

Finance 85

Finance MarTech Impressions Marketing 85

Martech Series

JULY 1, 2022

Senior hires assume critical roles in marketing, finance, and compliance. Sensor Tower, the leading, trusted source of enterprise-grade market intelligence for the mobile and digital advertising industries, announced the addition of three key hires to its executive leadership team.

Finance 52

Finance MarTech Education Marketing 52

The Ad Tech Blog

JUNE 2, 2024

Challenges in Cybersecurity: Protecting Digital Advertising Ecosystems Increasing Sophistication of Cyber Threats One of the most significant challenges in the cybersecurity industry is the increasing sophistication of cyber threats. Detecting and preventing ad fraud is a major challenge that requires advanced security measures.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

More About Advertising

SEPTEMBER 4, 2024

Ebay says: “While we were very impressed with all the agencies who participated, … The post Ebay departs EssenceMediacom for Dentsu’s iProspect first appeared on More About Advertising. EssenceMediacom repitched for the business in a competition that also involved Havas Media Network.

Impressions 52

Impressions Agency Media Advertising 52

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. and the U.S.

Marketing 114

Marketing CPL CPA Finance 114

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. The directors will provide focused strategic guidance as the company drives growth and scaling efforts adding to an assemblage of industry veterans with vast experience in technology, finance and impact investing.

Finance 52

Finance MarTech Impressions Marketing 52

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Seasonality: Advertisers may adjust their ad spend based on seasonality, such as holiday seasons or major events.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Ad Beat

MARCH 6, 2024

A brief history of Samsung’s ad strategy Let’s start by rounding up a few advertising highlights from Samsung’s 80+ years in business: 1999: “Samsung DigitAll: Everyone’s Invited”: This snappy tagline was created as part of the brand’s efforts to integrate digital home, mobile, and “personal multimedia” products. million), Google DV360 ($3.2

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Ad Monsters

MAY 2, 2024

Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. We recognize that the environmental impact of digital advertising operations is quite large. KP : Every action taken within the advertising ecosystem has a direct impact on other companies, including sustainability actions.

Ad Server 98

Ad Server Ad Tech Finance Impressions 98

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The finance and insurance industries pay about $3.77 Low impressions. Solid impressions.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Martech Series

FEBRUARY 24, 2023

Marketing Technology News: How to Advertise in a Recession in Five Simple Steps We’re empowering Web3 projects to operate in today’s uncertain regulatory environment with the peace of mind that they are fully compliant “Rather than reinventing the wheel, kycDAO leverages what already works in the real world and translates it to Web3.

Verification services 88

Verification services Finance MarTech Impressions 88

Martech Series

SEPTEMBER 26, 2022

Over nearly two decades, he has put together an impressive track record of success at a high level, particularly at tech start-ups that were later acquired by companies such as Google and Microsoft.

Machine Learning 82

Machine Learning Finance Impressions MarTech 82

Martech Series

OCTOBER 24, 2022

Spiny.ai (Spiny), an innovative content analytics, publisher intelligence, and advertising technology provider announced today that they had emerged from beta for a global product launch. To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN).

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Lemonads

AUGUST 5, 2020

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

More About Advertising

NOVEMBER 16, 2022

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon calculator.

Impressions 59

Impressions Media Advertising Finance 59

Media Math

OCTOBER 24, 2022

It’s evident that political ads have the power to sway an impressive number of consumers, and this power depends on the presentation and length nearly as much as it does on the message itself. 39% of consumers prefer concise (less than 30 seconds) political ads (Q6).

Finance 40

Finance Cookies Impressions Audience 40

More About Advertising

APRIL 8, 2022

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. The post Charlotte Willcocks : why culture is the future of strategy first appeared on More About Advertising.

Impressions 59

Impressions Advertising Marketing Finance 59

More About Advertising

OCTOBER 13, 2022

We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in TV ads says new research from ITV and System 1 – appearing in 23% of ads despite making up nearly a third of the UK population and accounting for 65% of TV impressions. System1’s Test.

Impressions 59

Impressions Advertising Finance Agency 59

All About Advertising Law

SEPTEMBER 5, 2014

Regulation Z defines a “grace period” as: The date by which or the period within which any credit extended may be repaid without incurring a finance charge due to a periodic interest rate and any conditions on the availability of the grace period. (12 April 5 – Consumer pays off $1,500 purchase. Avoid Abusive Claims.

Finance 40

Finance Advertising Retail Impressions 40

More About Advertising

JUNE 26, 2022

Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. The post Croud wins Jigsaw digital marketing first appeared on More About Advertising. Jigsaw restructured after a CVA in 2020, closing some stores.

Fashion 59

Fashion Marketing Retail Impressions 59