Advertising First-Party Cookies Header Bidding 
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. billion in 2022.
Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JUNE 7, 2022
Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change.
Relevant-Digital
OCTOBER 4, 2023
Every year, Relevant Digital eagerly looks forward to DMEXCO, the place where we connect with all of the great minds in the digital advertising industry. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.
YieldBird
JANUARY 20, 2022
In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. Table of contents. Identifiers.
Monetize More
NOVEMBER 15, 2022
UID2) is not just a new version but rather a completely revised version of Unified ID (UID), that comes with better transparency prioritizing consent before any personal information is shared with advertisers. helps build consumer trust in publishers and advertisers as it promises an ad ecosystem within users’ privacy parameters.
Monetize More
FEBRUARY 7, 2023
Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. What are the best alternatives to third party cookies in 2023?
Expert insights. Personalized for you.
52 
Let's personalize your content