Adweek

SEPTEMBER 10, 2024

Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods. She will join the agency's global executive committee and report to Devika Bulchandani, Ogilvy's global CEO. She boasts a long career at.

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Adweek

JULY 25, 2023

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.

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Food Advertising Marketing 244

Adweek

JULY 25, 2023

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It's classic contextual advertising--matching a product to the context in which the ad will be seen, without much user data in mind.

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Food Advertising eCommerce Marketing 238

Adweek

NOVEMBER 11, 2022

Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup's CEO about the failures of the alternative meat category.

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Food Agency Advertising Marketing 246

Adweek

AUGUST 16, 2024

Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in '90s nostalgia and sight gags. And if you don't get the joke, well, you're not the demo.

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Adweek

FEBRUARY 20, 2024

They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. out-of-home advertising declined 30%, from $8.5 Nearly four years ago, a significant number of people went inside and stayed there. Without people driving to work or walking around downtown, U.S.

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More About Advertising

NOVEMBER 4, 2024

Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to New Year. how … The post Ever-reliable Dawn French scores for M&S Food first appeared on More About Advertising. System1 has already given this a 5.9 (how

Food 59

Food Advertising Agency 59

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

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Adweek

JANUARY 27, 2023

International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl--or LVII as it's branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company.

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Food Advertising 279

Adweek

NOVEMBER 19, 2024

But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots.

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Food Advertising 299

Adweek

MARCH 10, 2025

One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14).

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Adweek

MAY 15, 2024

For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas.

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Food Entertainment Advertising 307

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

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Adweek

OCTOBER 4, 2022

However, in the food and drink company's latest campaign, its produce has found a fresh purpose as advertising ink. Imitating the nutritional labels found on the side of most food and drink packaging, Dole's "Malnutrition Labels: Nutritional Ink" posters have launched in the U.K.

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Food Advertising 264

Adweek

JANUARY 24, 2025

Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the creative. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue.

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Advertising Agency Food 290

Adweek

NOVEMBER 5, 2024

The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network.

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Food Marketing Retail Media 263

Adweek

FEBRUARY 8, 2023

In recent years, the iconic design of McDonald's food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer.

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Food Advertising 278

Adweek

APRIL 10, 2023

At 68, the fast-food brand is still one of the most valuable advertisers too, with Kantar putting its worth at $196.5 McDonald's logo is one of the most familiar symbols on earth, recognized by more people around the world than the Christian cross. However, in the years before the Covid-19 pandemic, McDonald's was facing.

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Food Marketing Advertising 279

Adweek

JULY 26, 2022

A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there's no denying the allure of true name recognition. So the chain has enlisted.

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Food Advertising 279

Adweek

JUNE 13, 2022

To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees "location pins" integrated within the illustrations of the fast-food company's iconic menu items. McDonald's is continuing a history of using minimalism and iconography within its marketing.

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Food Advertising Marketing 264

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? This is particularly useful for B2B advertisers looking to reach specific companies or job roles.

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Advertising Media Conversion Audience 81

Martech

AUGUST 20, 2024

Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. Brands that do advertise on HappyKids. Food and restaurants. Brands that do fit that environment might find these results interesting.

Healthcare 113

Healthcare Food Ad Space Retail 113

Fuel Lines

DECEMBER 13, 2016

Health Craze: Marketing Healthy Foods to Families. The post Business Development is the Most Precarious Job in Advertising appeared first on FUEL LINES. Here are some additional examples: Sound Marketing: Helping Music Brands Be Heard. Fire Support: Aerospace and Defense Marketing. Marketing to Farmers.

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Adweek

FEBRUARY 5, 2025

In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Chris Bellinger, chief creative officer of PepsiCo Foods. Chris discusses his unique journey from agency life to becoming PepsiCo Foods' first CCO, managing an extensive brand portfolio including Quaker, Frito-Lay, and numerous other household names.

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Food Advertising Agency Marketing 161

Adweek

NOVEMBER 25, 2024

s Iams pet food brand created the stunt to highlight the importance. A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks.

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Food Advertising 306

Adweek

JUNE 29, 2022

More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website. For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space.

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Adweek

SEPTEMBER 29, 2022

For decades now, quick serve restaurant Sonic's marketing has revolved around people sitting in cars talking about food, whether it was the beloved "two guys" playing off each other for comedy or everyday folks shooting the breeze between bites.

Food 298

Food Conversion Marketing Advertising 298

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. Email: Business email address Sign me up!

Retail 105

Retail Food Cookies Banner 105

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Food 107

Food MarTech Retail SEO 107

Adweek

OCTOBER 4, 2024

The legacy cat food brand, partnering with agency Leo Burnett Toronto, has launched a diabolical stunt to give away kibble via a pre-roll ad that runs. It may be physically possible to listen to 12 straight hours of the Meow Mix jingle, but is it psychically advisable? Depends on how much you love your kitteh.

Food 290

Food Agency Advertising 290

Adweek

OCTOBER 4, 2023

The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom--a rotating ensemble of actors who first appeared in TV commercials in the.

Food 317

Food Advertising 317

Adweek

JUNE 30, 2022

Earlier this year, McCain Foods enlisted performer and RuPaul's Drag Race UK star Baga Chipz as its "creative director." Over 170 people so far have complained to the UK's Advertising Standards Authority (ASA) about the "Anything.

Food 246

Food Advertising 246

Adweek

DECEMBER 12, 2023

From fast food shakes turned viral sensations to a summer dominated by Barbie pink, there was no shortage of creativity. As the end of the year approaches, it's an Adweek tradition to take a look back at the year's best ads. And what a year it was. But when you're talking about a list of.

Food 312

Food Advertising 312

Adweek

OCTOBER 26, 2023

The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The three-minute film, created by agency Mother London and directed by David Shane, promotes Uber's membership program Uber One,

Food 312

Food Agency Advertising 312

Adweek

NOVEMBER 11, 2024

Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic.

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More About Advertising

APRIL 3, 2025

Archie Norman, chair of Marks & Spencer, has warned that the governments upcoming junk food ban is nothing less than regulating to stop people talking about mince pies. HFSS ads are due to be banned before 9pm from October just ahead of the Christmas ad season.

Food 40

Food Retail Advertising 40

Adweek

JUNE 16, 2022

Praeger's, one of the granddads in the plant-based food space, has picked an emerging agency with Hollywood ties to lead its advertising efforts. Wheelhouse won.

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