Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food.

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Paleo AdTech

OCTOBER 12, 2021

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. Their first success was with a blogger who ran a site called FoodGawker , which led to a vertical-focused strategy starting in food.

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Native Advertising Fashion Food Entertainment 52

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

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Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

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InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa! If ads were food, you would want to eat Interstitials.

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Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. – Jane.com Influencer Sales Campaign impact.com Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay Refersion.

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InMobi

DECEMBER 20, 2018

This brought retail experience in the consumer’s palms. -- #2 Diageo India: 3 awards: India Digital Marketing Awards - Best use of mobile, Mobexx awards - Excellence in location-based advertising, Mobexx awards - Excellence in native advertising McDowell's No.1

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Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads.

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MNTN

JANUARY 19, 2023

Popular performance marketing avenues include pay-per-click (PPC) advertisements, pay-per-subscription (PPS) advertisements, sponsored advertisements, and native advertisements. PPC advertisements, for example, only charge per click, and you can determine how much money to spend on these advertisements.

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Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

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Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

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NewProgrammatic

JANUARY 26, 2022

Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. The theme for 2022 is Discover Connectivity Unleashed and the event is directed at business and marketing professionals from the mobile advertising sector. Traffic & Conversion Summit When?

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Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. Most people, especially millennials (born between 1981 and 1996), are 2X more likely to pay attention to a video advertisement on mobile as opposed to the TV. Here’s why: Customers prefer video content to any other type of content.

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VideoWeek

APRIL 25, 2025

UK Advertising Returned to Growth in 2024, finds Thinkbox Data Total UK TV advertising investment reached 5.27 percent year-on-year, according to data released by Thinkbox this week, marking a return to growth for UK TV advertising. billion in 2024, up 3.8 million last year. million respectively.

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VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. CTV also still attracts a wider advertiser base than linear TV, thanks to its lower minimum spend.

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VideoWeek

APRIL 11, 2025

. “An example is you could put a levy on the advertising revenues of digital services,” she told the Financial Times. Such a move would obviously impact the likes of Meta, Google, and Amazon, all of which bring in substantial revenues from digital advertising.

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