Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. and by 2021, programmatic will account for 68% of digital media advertising spend.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 98

Advertising Cookies CPM Retargeting 98

Basis

MAY 9, 2022

The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. Fortunately, there is one existing solution that affords media buyers all these benefits: automation. Feed-based product campaigns.

Geo targeting 90

Geo targeting Advertising Machine Learning Audience 90

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience ROI Impressions 98

Martech

JUNE 29, 2023

Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. Here are two scenarios where customers were retargeted on Facebook, away from the brand’s digital channels. They didn’t change the customers’ behaviors.

Retargeting 106

Retargeting Control Group MarTech Food 106

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

Advertising 82

Advertising Marketing Cookies Retargeting 82

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JUNE 26, 2019

Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences. Why Facebook Ad Funnels Are Essential for all Advertisers. Simple and likely retargeted based off of views of the first video. But think about it from a user’s perspective.

Retargeting 105

Retargeting Banner Audience A/B Testing 105

Digiday

SEPTEMBER 2, 2022

In fact, out-of-home advertising revenues hit $2.62 billion in Q2 of this year, on par with pre-pandemic record-highs of 2019, according to the Out of Home Advertising Association of America. Other OOH measures around that time included a billboard in SoHo, street-level posters and a food activation.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

MNTN

JULY 8, 2024

This article highlights the top CTV platforms and providers , detailing their unique features and advertising capabilities. For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities, making streaming TV advertising a powerful tool for performance marketing campaigns. What Is a Connected TV Platform?

Retargeting 98

Retargeting Entertainment Audience Advertising 98

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Don’t stress—success with CTV advertising is easier than you think. Let’s take a look at how to maximize your CTV advertising efforts. Lead With a Performance Mindset. Lead With a Performance Mindset.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Why we care.

Audience 107

Audience Retargeting Ad Exchange Food 107

Single Grain

JUNE 13, 2019

In this post, we’ll go over exactly why Pinterest is still such a good platform to advertise on, which brands should be using it, and how to increase the visibility of your content to maximize its potential. The post Is Pinterest Still a Good Platform to Advertise On in 2019? Click here to download your free guide right now!

Advertising 96

Advertising Banner Audience SEO 96

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. At The Home Depot, a supplier approached the retailer about retargeting customers on social media. RMN revenue in 2022 was estimated at $37.5 This was back in 2018.

Retail 110

Retail Retargeting Ad Inventory Media 110

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. Follow this guide, and you will be successfully advertising on TikTok in no time!

CPM 133

CPM Conversion Audience CPC 133

Single Grain

SEPTEMBER 18, 2019

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery. You can then use that information to create a custom audience on Facebook, allowing you to start a retargeting campaign centered around re-engagement.

Retargeting 102

Retargeting Banner Audience Conversion 102

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

SEPTEMBER 16, 2022

There’s certainly no silver bullet when it comes to advertising during times like these. By pairing thoughtful, timely messaging with other strategies—such as retargeting key audiences across channels —brands can ensure that consumers are getting the right message, in the right way, at the right time. Let’s dive in.

Food 98

Food Video Ads Retargeting Ad Tech 98

Basis

DECEMBER 5, 2022

In such an unpredictable landscape, how can (and should) restaurant and dining advertisers plan ahead? Here are three places to start: 1) Play the retargeting game. In 2020, many consumers embraced food and grocery app adoption for the first time out of sheer necessity. 2) Put a spotlight on your app.

Retargeting 52

Retargeting Marketing Food Advertising 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. LEARN MORE What’s so special about in-app mobile advertising? Interested in learning more about mobile video advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Advendio

APRIL 4, 2023

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers. Ads aren’t clickable here but are retargetable.

Retail 68

Retail Media Real Estate Retargeting 68

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Basis

MAY 29, 2023

Brands need systems to both collect this data and connect it to their CRM platforms to create personalized advertising experiences. By leveraging an omnichannel advertising platform, teams could then retarget these prospective travelers via paid search or native ads as they move from awareness towards consideration and purchasing.

Marketing 95

Marketing Retargeting Audience Machine Learning 95

Ad Monsters

NOVEMBER 16, 2022

Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. For example, he watched Safari rates on Salon.com drop in 2020, and advertisers blocked anything COVID-related. With the right analytics in place, publishers can build high-value advertising inventory.

Cookies 97

Cookies Viewability Click Through Rate Food 97

InMobi

OCTOBER 7, 2019

This makes in-app advertising a highly effective medium for running engaging advertising campaigns. Advertisers that fail to fully appreciate the power and magnitude of in-app advertising are doing themselves a great disservice ,” Anne Frisbie, SVP and GM of North America for InMobi, wrote in Advertising Week 360 last year.

Marketing 52

Marketing Viewability Food Rich Media 52

AdvertiseMint

MARCH 6, 2024

As its name suggests, Facebook interest targeting enables advertisers to connect with users based on specific parameters. This guide will discuss how interest targeting works and how you can use it to maximize your advertising campaign. What Is Facebook Interest Targeting? What Is Facebook Interest Targeting?

Food 52

Food Fashion Audience Ad Targeting 52

MNTN

AUGUST 25, 2023

As the CTV industry moves forward, advertisers continue to look for ways to improve their platform experiences. This means trailblazing advertisers will often be the first to encounter new challenges —but marketing teams across the globe are used to (and usually ready for) a quick redirection.

Retargeting 52

Retargeting Food Conversion Audience 52

MNTN

JULY 8, 2024

This article highlights the top CTV platforms and providers , detailing their unique features and advertising capabilities. For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities, making streaming TV advertising a powerful tool for performance marketing campaigns. What Is a Connected TV Platform?

Retargeting 52

Retargeting Entertainment Audience Advertising 52

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. Don’t stress—success with CTV advertising is easier than you think. Let’s take a look at how to maximize your CTV advertising efforts. Lead With a Performance Mindset. Lead With a Performance Mindset.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Single Grain

APRIL 24, 2023

We focused on two core digital marketing strategies: search engine marketing and social media advertising. We advertised to Twenty20’s target market, which reduced advertising expenses by 72.49%, and promoted a free trial rather than a paid service. Free trial sign-ups were enhanced, with MQLs at a 16.42% increase.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. Book My Free Marketing Consultation. 2) Single Grain. The Lesson.

Marketing 141

Marketing Audience Media ROI 141