Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

InMobi

SEPTEMBER 14, 2021

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. This helps brands that want to increase visit rates and evaluate the return on investment of their advertising campaigns.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

InMobi

OCTOBER 7, 2019

This makes in-app advertising a highly effective medium for running engaging advertising campaigns. Advertisers that fail to fully appreciate the power and magnitude of in-app advertising are doing themselves a great disservice ,” Anne Frisbie, SVP and GM of North America for InMobi, wrote in Advertising Week 360 last year.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

JULY 9, 2012

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Food is eaten only after dark and before sunrise, and so it needs to be highly nutritional for prolonged sustainability.

Rich Media 40

Rich Media Marketing Food Retail 40

InMobi

DECEMBER 20, 2018

This brought retail experience in the consumer’s palms. -- #2 Diageo India: 3 awards: India Digital Marketing Awards - Best use of mobile, Mobexx awards - Excellence in location-based advertising, Mobexx awards - Excellence in native advertising McDowell's No.1

Rich Media 52

Rich Media Native Advertising Retail Food 52

InMobi

AUGUST 30, 2016

Major publishers such as Hearst, Mashable, Refinery29, Vice, CNN, National Geographic, Food Network, Buzzfeed and many more, have already dedicated resources to creating vertical video content. Add rich media or static end cards to increase the opportunity for further user engagement and time spent on the ad unit.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

NOVEMBER 18, 2014

Mobile : The secret sauce for moment marketing “Being there” with a consumer at a given moment is intuitively efficient with mobile advertising. The consumer is in the bus in the afternoon: During this down-time, a rich media ad might allow the consumer to play with a car’s features, engage, and toy with the idea of buying a new car.

Marketing 52

Marketing Rich Media Food Audience 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

JULY 3, 2023

This can include social media posts, images, blogs, user-generated advertising, and video sharing. User-Generated Video Content With online videos having a global reach of over 90% percent in the second quarter of 2023, it’s not surprising that publishers and brands are using videos over other media.

SEO 52

SEO Rich Media Fashion Media 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

JANUARY 8, 2021

But, 4 out of 5 brands rely on affiliate marketing to boost their overall advertising scheme, making this approach one of the most popular techniques used by modern businesses. Affiliate marketing is a popular choice because it’s a type of performance advertising. Is Marketing Experience a Requirement?

Affiliates 52

Affiliates Marketing Conversion Food 52

Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

CPA 52

CPA Machine Learning Audience Conversion 52

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address.

Affiliates 52

Affiliates Marketing CPL CPM 52

Ad Beat

OCTOBER 30, 2019

Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. After 20 years, VISA replaced their well-known tagline—”It’s everywhere you want to be” with “Life takes Visa”—as a part of their latest advertising campaign that was announced during the Winter Olympics. Source: Adbeat.

Finance 40

Finance Marketing Conversion Electronics 40

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. The best PPC consultants are reliable, can effectively manage your ad campaigns, easily keep up with PPC advertising updates, and deliver desired results. 1) Search Ads Search ads are advertisements placed on web pages that show results from search engine queries.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Here’s why: Customers prefer video content to any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52