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AI-powered martech news and releases: December 5

Martech

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 111
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Food 106
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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. How to Decide What SEO Tests to Run.

Food 105
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Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? After crunching Google Search Console data, their in-house SEO strategist, Wilson Calil, learned that dozens of products had below-average organic click-through-rates. So they decided to test new SEO titles.

SEO 95
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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Jeff Fromm, is an EVP at Barkley , the largest 100% employee-owned advertising agency in the U.S. SEO: The blog owns the number #1 position in organic search for “millennial marketing” Take a look at the search results for Jeff Fromm and Millennials. His primary responsibility is business development for the agency.

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2022 Holiday Activities & Celebrations at Aronson Advertising!

Aronson Ads

The holidays seem to sneak up on us more quickly as the years go by, which only means a month of fun festivities for Aronson Advertising employees to look forward to! Aronson Advertising holiday party & fourth-annual Larry Awards. Happy holidays from the Aronson Advertising team! Content team member Sarah S.

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100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

Single Grain

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Local SEO Stats.

SEO 59