Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience ROI Impressions 98

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

VideoWeek

MAY 17, 2023

Discovery (WBD) today unveiled a digital video offering for advertisers at its Upfront presentation. WBD Stream grants advertisers access to content across the WBD digital portfolio, but is sold separately from advertising on its streaming services, Max and Discovery+. When it comes to Max, there are knowns and unknowns.

Video Ads 59

Video Ads Audience Food Advertising 59

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

JULY 16, 2021

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. Once TikTok approves your ads manager account, you will be able to access your dashboard.

CPM 133

CPM Conversion Audience CPC 133

Basis

SEPTEMBER 16, 2022

There’s certainly no silver bullet when it comes to advertising during times like these. However, we’ve dug up 5 ads that address the “i” word in a way that stands out, and we think there’s something to be learned from them. One winning example is Fresh Thyme Market’s video ad, “Immerse Yourself.” Let’s dive in.

Food 98

Food Video Ads Retargeting Ad Tech 98

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. These purchases include, for example, foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Advertising 63

Advertising Rich Media ROI Food 63

Martech Series

JULY 11, 2022

CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. With food costs up 10.1% during the last year, according to the U.S.

Retail 79

Retail Food Display Advertising MarTech 79

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “If you use LiveRamp to manage audiences, you can use RampID as the key to join audiences with Amazon ad sales or customer analytics.”

Advertising 71

Advertising Demand Side Platform Conversion Audience 71

VideoWeek

NOVEMBER 15, 2024

Top Stories Netflix Begins Rolling Out In-House Ad Tech Netflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, in the Canadian market, with plans to roll out the technology globally next year. The publisher appears to be running video ads within the feed.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Why we care.

Audience 109

Audience Retargeting Ad Exchange Food 109

Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. The report covers video ad serving in the U.S. Overall, CTV has accounted for the largest share of video impressions served for every quarter since Q2 2018, more than four years ago.

Impressions 84

Impressions Food Education Video Ads 84

Brid.tv

OCTOBER 25, 2024

Attention vs. Viewability Attention Metrics vs. Traditional: Better Measurement for Advertisers Attention Metrics Help You Adapt TargetVideo — All-In-One Solution for Brands and Digital Publishers Attention Metrics FAQ What Are Attention Metrics? Want to seamlessly match your video ads with surrounding video content?

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. You would say that it's not possible because TV ads start at $20,000 at least. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Book My Free Hulu Ads Consultation .

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 percent uptick in advertising. Initial brands deploying video ads on Roblox include e.l.f

Video Ads 52

Video Ads Ad Tech Media Audience 52

VideoWeek

MARCH 14, 2025

The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Complete TV also provides AI-driven recommendations for managing streaming budget allocation across Prime Video and premium streaming publishers, according to Amazon.

Food 52

Food Ad Tech Media Agency 52

InMobi

JUNE 9, 2020

An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. How has video engagement shifted across Asia? the CTR of banner ads Vertical videos offer 1.5X

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Enabling, managing, and optimizing AdSense ads are relatively straightforward. The signup and approval process usually takes only a few days.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 In the last six months, it hasn’t run a single native ad.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Martech Series

NOVEMBER 10, 2022

It is because we want to divert your attention to in-game advertising. In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising.

Banner 85

Banner Food Audience Advertising 85

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

InMobi

MARCH 31, 2020

Brand safe advertising has always been a top-of-the-mind issue for marketers, especially the ones that have a large loyal base that transcends generations and geographies. Think an advertisement for room fresheners next to a breaking news story on a drive-by shooting or a story around a tragedy involving a controversial topic.

Advertising 52

Advertising Food Audience Video Ads 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. In-app advertising solves this problem unlike any other screen. uses over 20 apps in an average month, according to eMarketer.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

APRIL 12, 2022

And no one knows mobile like InMobi, as we have been pioneers in the realm of mobile advertising ever since the iPhone was first introduced. 4) Gen Zers are more likely to purchase from live video content (22%) compared to other demos (all under 20%). 16) 30% of Gen Zers enjoy seeing ads in mobile apps.

Retail 69

Retail Food Mobile Ads Video Ads 69