Adweek

JUNE 15, 2022

The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry.

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TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

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Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway.

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VideoWeek

JUNE 12, 2024

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. Catz didn’t give any further details on the timing of the wind down, what it plans to do with its advertising related assets, or what will happen to clients working with Oracle Advertising.

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The Ad Tech Blog

JUNE 8, 2024

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Frequently Asked Questions What is ethical AI in advertising? Why is transparency important in AI-driven advertising?

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Ad Monsters

JANUARY 22, 2025

The company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? GDPR explicitly lists IP addresses as personal data , as do the EU’s Data Protection Directive and the Article 29 Working Party. In the U.S.,

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AdExchanger

JULY 5, 2023

But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like ‘You’re Out’ European data privacy laws mainly deal with privacy.

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AdExchanger

NOVEMBER 18, 2024

Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […] The post How Gen AI Is Helping The New York Times Control Its Own Destiny appeared first on AdExchanger. It wants to be self-sufficient.

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Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

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Martech

AUGUST 8, 2024

This allows advertisers to improve the relevance and effectiveness of their ad placements. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

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The Ad Tech Blog

MARCH 25, 2024

How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent.

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The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

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Exchange Wire

APRIL 27, 2023

IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [.]

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VideoWeek

OCTOBER 8, 2024

The Coalition for Privacy Compliance in Advertising (CPCA), a new industry body launched this year, has announced it is working with the UK’s data regulator the Information Commissioner’s Office (ICO) to develop a new privacy certification in the UK for ad tech companies.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

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Digiday

JANUARY 5, 2023

“The DPC considered that a lack of transparency on such fundamental matters contravened Articles 12 and 13(1)(c) of the GDPR,” stated the regulator. ” It’s further evidence of the law catching up with (and coming down upon) all the players in the behavioral advertising ecosystem. . So what now?

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The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency.

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Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

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Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. A GDPR violator may face a fine as high as €20 million (~$21.7 Other duties.

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Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. Get MarTech! In your inbox.

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The Ad Tech Blog

JULY 14, 2024

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Without proper consent, advertisers risk legal repercussions and damage to their reputations.

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Digital Remedy

OCTOBER 31, 2024

Finding the right ad frequency helps advertisers maintain engagement, avoid ad fatigue, and maximize their campaign effectiveness. By carefully managing how often ads are shown to audiences, advertisers can ensure that their messaging stays fresh, relevant, and positively received while optimizing budget and performance.

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VideoWeek

FEBRUARY 13, 2023

The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. A shareholder-appointed supervisory board will oversee the running of the group.

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The Ad Tech Blog

JULY 7, 2024

This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising. Regulatory frameworks like GDPR and CCPA. Challenges in maintaining data privacy.

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Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What Google is saying.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect. Oracle runs on a June 1st fiscal year.

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Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. What Role Can Machine-Learning Models Play in Programmatic Advertising and AdTech?

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AdvertiseMint

JANUARY 13, 2025

Google’s advertising platform is the largest and most influential in the world. To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively.

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Ad Monsters

AUGUST 9, 2024

Data clean rooms offer a solution for smaller advertisers to achieve personalized marketing at scale through secure, collaborative, first-party data sharing. Both of these aspects of digital advertising and commerce are now table stakes. Worldwide, finding a consensus on nearly anything is just about impossible.

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illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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AdExchanger

DECEMBER 8, 2022

The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt. The post How 3 Proposed US Data Initiatives Could Transform Advertising appeared first on AdExchanger.

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Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

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