Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. This real estate needs an advertisement to be monetized. Header Bidding Support. Google AdMob 2. Marketplace 3.

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Relevant-Digital

DECEMBER 7, 2023

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've witnessed significant innovations and transformative shifts, including header bidding, the implementation of GDPR, and the rise of AI in the industry.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Monetize More

APRIL 21, 2023

Header bidding needs to be implemented, tested, and optimized. You can open line items in Google Ad Manager and see which advertiser/bidder is serving the ad. GDPR -On this screen, we’ll show you whether you are GDPR compliant or not. Ads could be delivering a sub-par performance. The list goes on and on.

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Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Track auction performance in real time across your entire header bidding stack.

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Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

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InMobi

FEBRUARY 5, 2020

Outside of the walled gardens, advertisers sometimes lack even basic data like age and gender. New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all.

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Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

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Monetize More

FEBRUARY 8, 2023

It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

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YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. Header Bidding Support. Now you need to monetize it. Table of Contents. Google AdMob 2.

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YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. Publishers now face the intricate task of monetizing their digital content without infringing upon user privacy rights.

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Smart-Hub

JULY 29, 2024

AdTech is a complex industry involving numerous components and participants apart from advertisers and publishers. While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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InMobi

DECEMBER 17, 2018

This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019. Note: This is the fourth in our series on top trends for 2019.

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PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.

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Adtelligent

JULY 1, 2020

Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. As for buyers and publishers, identity matching is necessary for targeting advertising. Types Of The User ID For Advertising.

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AdExchanger

APRIL 27, 2023

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.

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Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Related Read: What is GDPR? Data Privacy Updates.

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Automatad Inc.

APRIL 6, 2022

Advertiser Perceptions surveys the current state of ad measurement. This presumably avoids legal complications under specific privacy regulations such as the GDPR. The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher. AdTech Trends.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield.

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Pre-Roll Video Bumper Ads. Playable Ads.

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InMobi

APRIL 23, 2019

On the monetization front, in-app advertising remains ascendant. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. What is Real Time Bidding (RTB)? Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction.

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VideoWeek

SEPTEMBER 13, 2024

Meanwhile BBC chair Samir Shah has said alternative funding models such as subscriptions and advertising are incompatible with the organisation’s public service remit. Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Behavioral targeting is facing immense backlash in both the EU and the US as the advertising industry argues over its efficacy and need. Cookieless Advertising. What’s the Future of Behavioral Advertising?

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. percent YoY. The total includes $24.95

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YieldBird

JANUARY 31, 2025

As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands connect with audiences. How has the programmatic advertising landscape evolved for publishers in 2024, and what trends have had the biggest impact on your strategies?

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