The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

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Machine Learning GDPR Education Advertising 130

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

The Ad Tech Blog

JULY 12, 2024

AI can optimize real-time bidding and programmatic advertising. Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. Segmentation and personalization are key to improving ad performance.

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Machine Learning Conversion Rate Ad Tech GDPR 130

The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data.

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Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. It allows for the continuation of personalized advertising practices while adhering to privacy laws and norms.

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Ad Targeting Machine Learning Healthcare Ad Tech 130

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

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Ad Monsters

FEBRUARY 18, 2025

Ten years is forever in digital advertising, during which companies can rise and fall, consumer behaviors can transform, and disruptive technologies can redefine the ecosystem. This imbalance exposes publishers to the inability to pivot as advancements in AI, programmatic optimization, or monetization models reshape digital advertising.

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The Ad Tech Blog

JULY 17, 2024

Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. How does federated learning work?

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Healthcare Machine Learning Finance Ad Tech 130

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

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Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Instead of a cookie, devices have a unique advertising ID as an identifier (Android and iOS have different versions.). It’s the “ cookieless future.”.

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Machine Learning Cookies eCommerce Conversion 117

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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The Ad Tech Blog

JULY 9, 2024

Personalized federated learning addresses client-specific needs. Federated Learning Federated learning (FL) is a decentralized machine learning approach where multiple clients collaboratively train a model without sharing their raw data. FAQs What is federated learning?

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Healthcare Machine Learning Finance GDPR 130

Ad Monsters

APRIL 5, 2024

We talked about the rugged privacy compliance terrain in the US, the challenges faced by advertisers and publishers, and the innovative solutions shaping the future of data privacy and brand protection. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 Despite the US being somewhat behind, this situation is transient.

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant? Are you GDPR and CCPA compliant? Does the tool use artificial intelligence and machine learning? Can we segment and view customers by multiple criteria?

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Machine Learning GDPR Search Advertising MarTech 98

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e.,

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Marketing Machine Learning Healthcare GDPR 133

Ad Monsters

SEPTEMBER 11, 2024

The General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States are just two examples of legislation having significant implications for mobile measurement and attribution. Governments around the world are enacting stricter data privacy regulations.

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Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. Build trust by communicating openly about your data practices and ensuring your data usage complies with regulations like GDPR or CCPA.

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Machine Learning Communications Retail Healthcare 66

Martech

JANUARY 5, 2023

Digital media and advertising. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. Already in 2023, GDPR has hit Meta with much much more. “We Today, 30% of ad opportunities don’t have advertising IDs attached,” said Yahoo’s CRO, Elizabeth Herbst-Brady. “By

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Marketing GDPR eCommerce Machine Learning 109

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics.

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Machine Learning Marketing Conversion SEO 111

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. The solution is expected to help publishers monetize their inventory by offering highly relevant topics to specific advertisers. Read more here. How identity resolution helps you know your audience.

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Martech

MARCH 21, 2023

Data protection laws Marketers should note that legislation , like the EU’s General Data Protection Regulation (GDPR) and, stateside, the California Consumer Privacy Act (CCPA), protects consumers as it relates to their personal data and defines guidelines for any businesses that use — or share — that data. Get MarTech! In your inbox.

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Data Management Platform Cookies GDPR Machine Learning 101

VideoWeek

JULY 10, 2023

From all sides of ad tech – DSPs, SSPs, CMPs, fraud prevention tools – I am seeing swaths of vendors rebranding their products/tech as “something-AI” and pushing machine learning, previously kept in the background, to be front and centre of the product.

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Ad Tech Machine Learning GDPR Advertising 52

Single Grain

JULY 21, 2021

Google also modifies its advertising platform, not to penalize its users but to empower them. In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. Book My Free Google Ads Consultation.

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Conversion CPA GDPR SEO 111

InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. What do data-driven advertising campaigns on mobile devices actually look like?

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Advertising Machine Learning GDPR Audience 52

Monetize More

FEBRUARY 26, 2023

Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Let’s begin! Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

AdvertiseMint

OCTOBER 31, 2023

Targeted advertising without baking consent leaves a bad taste. This impending cookieless future spells uncertainty for the advertising industry. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. They’ve been the backbone of online advertising and marketing for decades.

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Cookies Marketing SEO GDPR 98

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Once upon a time, marketing and advertising was guided mostly by creatives. With data privacy, GDPR and the “cookiepocalypse”, “you are relying on your creatives.” Digital marketing runs on numbers.

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Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. Below, we’ve put together a list of the best anti-fraud tools for digital advertising in 2021 to help advertisers, publishers, and all other stakeholders protect their marketing resources.

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Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

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Display Advertising Advertising Machine Learning Video Ads 52

PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. Understanding GA4's Impact on Digital Advertising. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. Analyze the Impact of Digital Advertising Outside of Organic and Paid Search.

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Advertising Click Through Rate Cookies GDPR 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Cookieless Advertising. Identity resolution has become the no. 1 Challenge in the Programmatic Ecosystem.

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Retail Advertising Machine Learning Cookies 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Monsters

JANUARY 10, 2024

There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly. However, if publishers and advertisers want to take full advantage of what generative AI offers, they must put in the work.

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Martech

JANUARY 13, 2022

Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Digital advertising. Lead management. Mobile push notifications and in-app messages. Direct mail. Social media. E-commerce sites. Webinar and conference services.

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ROI Machine Learning Conversion Rate Healthcare 121