Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

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Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). Get MarTech! The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. In your inbox.

Advertising 123

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

JANUARY 27, 2023

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. GDPR analogs. Other duties.

GDPR 137

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Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect. Take our brief 2024 MarTech Replacement Survey Why we care.

GDPR 117

GDPR MarTech Advertising 117

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Get MarTech! Why we care. Global impact.

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Advertising Cookies GDPR Communications 104

Ad Monsters

MARCH 5, 2025

Whale TVs Vice President of Monetization, Chris Hock , and OneTrusts Senior Vice President & General Manager of Privacy and Data Governance, Ojas Rege , discuss the evolving role of consent management, the challenges of balancing data-driven advertising with consumer trust, and why transparency is the foundation of a sustainable digital future.

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GDPR Communications MarTech Marketing 65

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Is using third-party audience data worth it for advertising?

Advertising 108

Advertising eCommerce ROI Audience 108

Martech

JUNE 5, 2024

The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising. Its holistic solution for handling data deletion requests means the framework aligns with the “Right to Delete,” a Data Subject Right (DSR) protected by the GDPR, 16 U.S. Are you getting the most from your stack?

GDPR 111

GDPR MarTech Advertising Marketing 111

Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Why this new focus on privacy? Click here to download!

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Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

Advertising 106

Advertising Retail GDPR Real Estate 106

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The post Marketing and Advertising Technology Trends For the Rest of 2022!

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Cookies Marketing Advertising GDPR 97

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. In your inbox.

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Banner GDPR Cookies eCommerce 125

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If The activation layer includes all advertising activations and other tools like CDPs that can have activation capabilities.

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Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. Top reasons for RMN advertising. Why we care. Data accuracy. Increasing budgets.

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Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU.

GDPR 101

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Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. The CDP often automates the distribution of marketer-created customer segments on a user-defined schedule to external martech systems such as marketing automation platforms , email service providers (ESPs), or web content management systems for campaign execution.

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Marketing Machine Learning Healthcare GDPR 133

Martech

MARCH 25, 2022

Amazon, Apple, Google and Meta, in their different ways, have sought to create self-contained eco-systems that brands must tolerate if they are to sell, advertise or engage on those platforms. CCPA followed reasonably hard on the heels of GDPR. The post Europe moves to end dominance of Big Tech appeared first on MarTech.

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GDPR MarTech Marketing Media 117

Martech

JULY 5, 2023

They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” Get MarTech! What’s next. In your inbox.

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GDPR Cookies MarTech Marketing 108

Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. Evaluate what you already have You don’t necessarily need new martech or infrastructure. Welcome back to the Gap. Processing.

Machine Learning 66

Machine Learning Communications Retail Healthcare 66

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Seedtag acquires KMTX to boost contextual performance for advertisers. MarTech QnA with the Expert. OTT Is Revolutionizing Advertising.

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Marketing MarTech GDPR Affiliates 88

Martech Series

FEBRUARY 28, 2023

The report evaluated Mintegral, Mobvista’s programmatic advertising platform, XMP, a cross-channel media buying platform, and its data analytics, SaaS and cloud computing technology. The evaluation period covers the period from August 16, 2021 to September 30, 2022.

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GDPR MarTech Marketing Media 87

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. In addition to the SOC 2 Type II certification, Oktopost is also compliant with the highest industry standards including ISO 27001, GDPR, CCPA and the EU-US and Swiss-US Privacy Shield Frameworks.

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GDPR Social Advertising MarTech Media 93

Martech

DECEMBER 16, 2021

Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. This creates a challenge for marketers, advertisers, and publishers to respect customers’ privacy while also capturing consent, driving opt-ins, and delivering compelling user experiences.

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GDPR Banner Cookies MarTech 103

Martech

APRIL 5, 2023

The CTV opportunity Advertising spending on connected TV (CTV) – which includes display ads on home screens as well as in-stream video ads on platforms like Hulu, Roku and YouTube – is the fastest-growing segment in digital advertising. Pre-built connections to martech/adtech platforms. Get MarTech! In your inbox.

Cookies 111

Cookies Mobile Ads GDPR MarTech 111

Martech Series

JULY 8, 2022

Geo-location and raw movement data are now available in the Aqfer Marketing Data Platform to enhance hyper-targeted, location-based advertising initiatives. This allows our clients to accelerate their time-to-market on location-based marketing or advertising efforts.” Nikhil Gupta, Co-Founder and CTO, Irys.

GDPR 88

GDPR MarTech Retail Audience 88

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Start building a data-driven martech stack. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information.

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Marketing Data Management Platform Demand Side Platform MarTech 117

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Digital media and advertising. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. Already in 2023, GDPR has hit Meta with much much more. “We Retail media networks.

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Marketing GDPR eCommerce Machine Learning 109

Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Marketing Technology News: Horizon Media Selects PubMatic as Exclusive Partner to Provide Advertisers with Data-Driven Advertising at Scale.

Communications 89

Communications GDPR Conversion MarTech 89

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Marketing GDPR Cookies Education 117

Martech Series

OCTOBER 13, 2022

Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure advertising impressions and quantify unique reach.

Marketing 77

Marketing Impressions GDPR MarTech 77

Martech

MARCH 21, 2023

Data protection laws Marketers should note that legislation , like the EU’s General Data Protection Regulation (GDPR) and, stateside, the California Consumer Privacy Act (CCPA), protects consumers as it relates to their personal data and defines guidelines for any businesses that use — or share — that data. Get MarTech!

Data Management Platform 101

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Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. In contrast, third-party cookies are placed on a website by a company other than the website’s owner for advertising purposes. C ompliance with GDPR, CCPA and DSAR. Improved measurement.

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Cookies First-Party Cookies GDPR Pop-Up 119

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. based Dennis Publishing, at our recent MarTech conference. Chris Wood, Editor.

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Account-Based Advertising MarTech GDPR Audience 111